Director of Field Marketing

Director of Field Marketing - REMOTE WORK FROM HOME

ABOUT US

Elevation Capital - Venture Capital & Private Equity is a group of internationally impactful companies spanning consumer packaged goods, hospitality, technology, non-profit, and venture funding. With staff and markets in the US, Canada, Europe and the Caribbean, this group jointly serves a global vision to create an evolved world where humanity serves our highest purpose. Our mission is to create and deploy capital for a better world.

To learn more, please visit: elevationcapital.vc

THE PORTFOLIO COMPANY

This key leadership role is in a high-growth, high-energy, high-profit portfolio company of big thinkers and big doers. It is a CPG / beverage / dietary supplement company with a history of strong profitable growth as the number one product and brand in its emerging category. Through its expanding sales and distribution network, they are building a team to take current and new products to the global market and achieve exponential growth. With the leadership team formed, the opportunity is now to define and refine the cross functional integrated strategy and lead the team to grow revenue 10x-100x, enabling a highly lucrative exit.

THE ROLE

We are seeking a game-changing Director of Field Marketing with multi-brand experience that has scaled a fast-moving CPG brand to success. In this role, you will bring our brand to life by designing, planning and executing remarkable consumer experiences through unique and disruptively positioned consumer events that drive brand awareness, affinity and connection.

Reporting to the VP of Brand, the role is a fantastic opportunity for a results-oriented marketing leader with strategic depth and innovative thinking who can drive hyper growth, measurable return and consistent execution excellence on a National scale.

WHO YOU ARE

• Strategic Visionary - A successful candidate should have the ability to think big-picture and develop field marketing strategies that align with brand goals. They should understand how to leverage events and activations to build brand awareness, drive consumer engagement, and deliver measurable business outcomes. This quality ensures that each event or activation contributes meaningfully to the overall marketing strategy.
• Resourceful Problem-Solver - In field marketing, unexpected challenges often arise, and a resourceful director will find innovative solutions to keep things on track. This involves being adaptable, making quick decisions under pressure, and optimizing resources to maximize impact. Resourcefulness also means leveraging relationships, whether with vendors, partners, or local teams, to execute successful events.
• Exceptional Communicator - Clear, effective communication is essential for managing teams, engaging with stakeholders, and ensuring flawless event execution. This quality enables a director to articulate their vision, gain buy-in from internal and external teams, and keep everyone aligned. An exceptional communicator can also tailor messages for different audiences, ensuring consumer-facing events reflect the brand’s voice and values.
• Execution Excellence & Results-Oriented - Field marketing is all about creating experiences that resonate with consumers, and attention to detail is critical to achieving this. A director must be highly organized, with a strong focus on execution excellence to deliver high-quality, memorable events. Being results-oriented means tracking performance, measuring ROI, and continuously optimizing to enhance the impact of future activations.

RESPONSIBILITIES

Team Management & Development:

• Recruit, manage, and inspire a high-performing field marketing team to execute events and activations.
• Partner with agency teams and contractors to extend brand reach, ensuring all efforts align with our brand voice and strategy.
• Train field teams and partners on brand standards, product knowledge, and customer interaction best practices.

Event Strategy & Execution:

• Identify, evaluate, and secure participation in high-impact events and sponsorships to grow brand visibility within key markets.
• Develop and execute on-brand, experiential marketing campaigns, from pop-ups and trade shows to local festivals and wellness events.
• Coordinate logistics for event activations, including equipment, materials, staffing, and promotional items.

Localized Partnerships:

• Research and establish partnerships with local businesses, wellness centers, influencers, and other community organizations to support brand exposure.
• Build and maintain strong relationships with partners, ensuring mutually beneficial opportunities for consumer engagement.

Consumer Data Collection & Analysis:

• Develop strategies to collect consumer data and feedback from offline events, ensuring integration with online marketing for a seamless customer journey.
• Collaborate with digital marketing and analytics teams to track consumer acquisition, engagement, and conversion metrics from field marketing activities.
• Use insights from consumer data to optimize future activations and refine targeting strategies.

Budgeting & Performance:

• Manage and optimize the field marketing budget, ensuring maximum ROI from campaigns and events.
• Set clear objectives, KPIs, and performance metrics for field marketing initiatives, providing regular reports on outcomes, learnings, and recommendations.
• Monitor competitor activities and industry trends, bringing innovative ideas to keep our brand experiences fresh and relevant.

Experience Innovation:

• Drive the creation of new, immersive brand experiences that resonate with target consumers and set our brand apart in the dietary supplement category.
• Encourage a culture of innovation within the field marketing team, exploring unique ways to engage and delight consumers.

REQUIREMENTS

• 8+ years of progressive field marketing experience within a CPG environment. Strong preference for experience in regulated industries: cannabis, alcohol, pharmaceutical or dietary supplements.
• Strong understanding of compliance and regulatory requirements in the CPG sector.
• Proven experience in developing and executing successful marketing campaigns and converting product samples into sales opportunities.
• Proven experience in managing field marketing agencies and teams across multiple markets.
• Excellent project management and organizational skills, capable of handling multiple initiatives simultaneously.
• Data-driven mindset with the ability to analyze performance metrics and make informed decisions.
• Exceptional communication and interpersonal skills for building relationships with partners.
• Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Early adopter of AI and efficiency tools across marketing platforms to capitalize on trends and speed-to-market opportunities
• Exceptional project management skills and the ability to meet deadlines and deliver results.
• University, Bachelor’s, or MBA degree in a Business oriented field with a major in Marketing or a related business discipline; superior financial acumen, and problem-solving skills is required
• Ability to travel as needed for key markets and events. ~50%

LOCATION

• Southeastern U.S. (preferably in a major city in Georgia, Texas, or Florida)
• Travel - 30-50%

COMPENSATION

• In this role you will significantly contribute to the success of all businesses in our portfolio and will be rewarded commensurately. We provide an aggressive base salary, with lucrative profit sharing and options across all businesses in our group. Full medical benefits are provided as part of this roll.