Vice President Public Relations

VP, Media Relations & Communications - REMOTE WORK FROM HOME

ABOUT US

Elevation Capital - Venture Capital & Private Equity is a group of internationally impactful companies spanning consumer packaged goods, hospitality, technology, non-profit, and venture funding. With staff and markets in the US, Canada, Europe and the Caribbean, this group jointly serves a global vision to create an evolved world where humanity serves our highest purpose. Our mission is to create and deploy capital for a better world.

To learn more, please visit: elevationcapital.vc

THE PORTFOLIO COMPANY

This key leadership role is in a high-growth, high-energy, high-profit portfolio company of big thinkers and big doers. It is a CPG / beverage / dietary supplement company with a history of strong profitable growth as the number one product and brand in its emerging category. Through its expanding sales and distribution network, they are building a team to take current and new products to the global market and achieve exponential growth. With the leadership team formed, the opportunity is now to define and refine the cross functional integrated strategy and lead the team to grow revenue 10x-100x, enabling a highly lucrative exit.

THE ROLE

Elevation Capital, a private equity firm specializing in high-growth consumer packaged goods (CPG) brands, seeks a dynamic and strategic VP, Media Relations & Communications to lead the visibility and reputation-building efforts for our diverse and rapidly growing portfolio of botanical and wellness-focused brands, led by a strong and dynamic founder. This senior role will be instrumental in crafting and executing media relations and communication strategies that drive brand awareness, amplify key narratives, and position our portfolio as leaders in their categories.

This role will involve securing high-profile opportunities such as podcasts, thought leadership awards, product features, sponsorships, celebrity collaborations, events, and strategic partnerships that amplify brand visibility and authority. The candidate will also play a critical role in promoting the founder as a thought leader through media engagements, keynote speaking opportunities, and other public platforms.

An extensive network across consumer, trade, and digital media is essential, as is the ability to anticipate and manage complex communications challenges in a fast-paced, regulated industry environment. The VP, Media Relations & Communications must be a visionary leader who can tie PR efforts to measurable outcomes, including audience growth, revenue impact, and enhanced market positioning, while ensuring the brands and founder remain at the forefront of the botanical and wellness space.

WHO YOU ARE

• Strategic Storyteller You have a gift for crafting compelling narratives that resonate across audiences and elevate brands. Your storytelling not only drives awareness and credibility but also delivers measurable results, such as increased audience engagement, expanded reach, and improved conversion rates. Whether it’s securing a high-impact media placement, writing an attention-grabbing press release, or positioning an executive as a thought leader, your efforts directly contribute to brand visibility and business growth.

• Media Powerhouse With a strong network of journalists, editors, and influencers, you’re a trusted resource in the media world. You know how to build relationships, pitch effectively, and secure placements that not only elevate brand visibility but also drive meaningful business metrics, such as audience growth, impressions, and revenue. Your connections and industry insight are instrumental in generating impactful media opportunities that support profitability and market leadership.

• Results-Driven Visionary You approach media relations with an unwavering focus on measurable outcomes. You ensure PR efforts align with broader business goals by tracking key performance indicators such as audience reach, ROI, and campaign effectiveness. From increasing brand awareness to driving consumer engagement and revenue growth, you deliver high-impact campaigns that consistently achieve tangible, bottom-line results.

• Collaborative Leader You excel at working cross-functionally, seamlessly integrating PR strategies with marketing, sales, and overall portfolio goals. Your ability to mentor teams, manage agencies, and align efforts across departments ensures PR campaigns support measurable growth, profitability, and market success. You lead with a balance of vision and precision, driving initiatives that inspire trust and deliver impactful results.

RESPONSIBILITIES

Media Relations and Brand Elevation

• Build and maintain strong relationships with journalists, editors, influencers, and media outlets across lifestyle, trade, and consumer sectors.
• Secure high-profile media placements that enhance the visibility and credibility of Elevation Capital’s portfolio brands.
• Act as a strategic advisor to portfolio companies, providing media training and support for their leadership teams.
• Represent Elevation Capital and its brands as a dynamic spokesperson, reinforcing the firm’s reputation as a leader in the CPG industry.

Strategic Public Relations

• Develop and execute a PR strategy that elevates both Elevation Capital’s profile and the market presence of its portfolio brands.
• Craft compelling press materials, including pitches, media kits, executive profiles, and talking points, tailored to diverse audiences.
• Identify and capitalize on opportunities to align portfolio brands with trends, consumer interests, and industry conversations.

Relationship and Network Building

• Leverage your network to create connections that accelerate brand growth and expand media opportunities.
• Foster partnerships with key industry stakeholders, influencers, and event organizers to amplify portfolio brand visibility.
• Continuously expand Elevation Capital’s influence by representing the firm and its brands at industry events, conferences, and trade shows.

Measurement and Impact

• Define and track KPIs for media relations, including earned media value (EMV), reach, share of voice, and brand sentiment.
• Provide regular reporting on PR performance, showcasing how efforts contribute to brand awareness, consumer engagement, and portfolio growth.
• Analyze and refine PR strategies based on performance data to maximize impact.

Thought Leadership and Advocacy

• Position Elevation Capital as a thought leader in the CPG space by securing executive visibility through interviews, op-eds, and speaking engagements.
• Develop narratives that highlight Elevation Capital’s role in fostering innovation and growth within the CPG industry.

Portfolio Collaboration

• Partner with portfolio brand teams to align PR strategies with their unique goals and growth objectives.
• Serve as a trusted advisor to portfolio companies, guiding them on media relations best practices and opportunities.

REQUIREMENTS

• 8-10+ years in public relations, media relations, or corporate communications, with a proven track record of securing high-impact media placements with emerging and/or rapid growth CPG brands. Strong preference for experience in regulated industries: cannabis, alcohol, pharmaceutical or dietary supplements.
• Strong understanding of compliance and regulatory requirements in the CPG sector.
• Exceptional networking and relationship-building skills, with a strong existing network in the lifestyle, consumer, and trade media space.
• Outstanding verbal and written communication skills, with expertise in storytelling and media pitching.
• Ability to translate brand stories into compelling narratives that resonate with diverse audiences.
• Strong understanding of media analytics and experience using metrics to refine strategies and demonstrate impact.
• Excellent project management and organizational skills, capable of handling multiple initiatives simultaneously.
• Data-driven mindset with the ability to analyze performance metrics and make informed decisions.
• Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Early adopter of AI and efficiency tools across marketing platforms to capitalize on trends and speed-to-market opportunities
• Exceptional project management skills and the ability to meet deadlines and deliver results.
• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Ability to travel as needed for key markets and events. ~15-20%

COMPENSATION

In this role, you will play a pivotal part in driving the success of our entire portfolio, with the potential for a highly rewarding financial outcome. We offer a competitive base salary complemented by an industry-leading profit-sharing program and equity options across all businesses in our group. With a lucrative exit on the horizon, this is a rare wealth creation opportunity. Additionally, we provide comprehensive medical benefits as part of this role, ensuring both professional and personal well-being.