Job description

Charles Taylor is a highly successful global provider of professional services to the insurance industry. We are seeking a motivated and detail-oriented Lead Generation Specialist to join our Marketing team. This is a remote position.

Candidates in the Pacific and Mountain Time Zones are encouraged to apply.

Job Summary

This full-time role will focus on driving the growth of qualified leads to support our sales pipeline and business development initiatives. The ideal candidate will leverage their expertise in marketing strategies, data analytics, and lead management tools to identify, nurture, and deliver high-quality leads for the organization.

Key Responsibilities

Lead Acquisition: Design and implement lead generation campaigns across various channels, including email marketing, digital advertising, webinars, and social media.
Data Management: Maintain, analyze, and optimize the lead database, ensuring data accuracy and integrity in CRM systems.
Content Strategy: Collaborate with the marketing team to create and distribute content that drives engagement and attracts potential clients.
Market Research: Identify new opportunities by researching target markets, competitor strategies, and industry trends.
Performance Analysis: Track and report on campaign performance, providing actionable insights to improve lead conversion rates and marketing ROI.
Collaboration: Partner with sales teams to define ideal customer profiles, establish lead qualification criteria, and improve the handoff process from marketing to sales.
Technology Optimization: Utilize marketing automation platforms, CRM tools, and analytics software to streamline processes and enhance lead tracking.
Innovative Strategies: Stay up-to-date with emerging lead generation trends and tactics to continuously improve outcomes.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field.
Minimum of 3-5 years in lead generation, digital marketing, or a similar role, preferably within B2B or professional services.
Technical Skills:

Proficiency in marketing automation platforms (e.g. Pardot) and CRM systems (e.g., Salesforce).
Strong understanding of Google Analytics and other performance tracking tools.
Familiarity with SEO/SEM strategies and social media advertising.

Exceptional written and verbal communication skills with the ability to create compelling marketing copy.
Adept at interpreting data and making data-driven decisions.
Strong collaboration skills with the ability to work cross-functionally across marketing, sales, and business development teams.
Highly organized with excellent project management skills.

Charles Taylor offers a competitive salary commensurate with experience and excellent benefits including medical, dental, vision, life insurance and 401(K) with match. If you are seeking a career where you can achieve great things for great clients in a supportive and collaborative environment, then we may be the place for you.

Values

At Charles Taylor, our values define our identity, principles and conduct. This person will demonstrate and champion Charles Taylor Values by ensuring Agility, Integrity, Care, Accountability and Collaboration.

Equal Opportunity Employer

Here at Charles Taylor we are proud to be an Inclusive Employer. We provide an environment of mutual respect with zero tolerance to discrimination of any kind regardless of age, disability, gender identity, marital/ family status, race, religion, sex, or sexual orientation.

Our external partnerships and the dedicated work we do in promoting a transparent and fair recruitment and selection process all contribute to the successful, inclusive, and diverse culture and environment which we are proud to be a part of at Charles Taylor.

About Charles Taylor

Charles Taylor is an independent, global provider of claims solutions, insurance management services and technology platforms for all property and casualty markets, including commercial property, workers’ compensation, and auto/liability. We offer complex loss adjusting, technical services, third-party administration, and managed care programs with specialization in catastrophic, aviation, energy, and marine claims. With over 100 years of expertise at our core, we offer a comprehensive suite of solutions across all lines of business to help our clients manage risk.

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