Head of Content Strategy

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

We are looking for an experienced and innovative leader to head the content marketing function at Niche. You will be responsible for developing and executing a content strategy that effectively communicates Niche’s core value propositions to students, parents, and educators. From reports and blog posts to video and social, you’ll make content a strategic advantage for Niche ensuring consistency, quality, and impact.

What You Will Do

• Build and guide a comprehensive content strategy for both B2B and B2C audiences across all channels (web, social, paid media, email, and sales collateral) to drive brand awareness, engagement, and conversion.
• Position Niche as a category leader by producing high-quality, data-driven content, including white papers, guides, reports, thought leadership, case studies, blog, videos, and webinars.
• Lead and mentor a high-performing B2B and B2C content team, plus a roster of freelancers, fostering a collaborative and innovative work environment.
• Partner cross-functionally with Marketing, Product, Sales/Revenue, Research, Design, and PR to ensure content aligns with business objectives and customer needs.
• Oversee content distribution strategies across owned, paid and shared media, focusing on operational efficiency, growth, conversion, and customer retention.
• Implement SEO best practices and leverage AI tools to scale content production without compromising value and authenticity.
• Experiment with new channels, content formats, and messaging to identify effective growth levers and establish scalable content frameworks.
• Monitor, analyze, and report on content performance metrics, using data-driven insights to optimize strategies and improve ROI.
• Ensure B2B content supports revenue goals by aligning with Account-Based Marketing (ABM) initiatives and sales enablement efforts.

What We Are Looking For

• 10+ years of experience in content strategy and digital marketing with at least 5 years of management experience. 
• Success overseeing successful social content strategy.
• Experience in high-growth technology companies highly preferred.
• Proven track record of developing and executing content strategies that drive measurable results across social, influencer, and paid channels.
• Expertise in short-form video content, social media management, and performance-driven marketing with a focus on ROI.
• Strong leadership skills with experience mentoring content creators and leading cross-functional teams.
• Data-informed approach to optimizing strategies based on performance metrics.
• Excellent communication skills, with the ability to simplify the complex.
• Deep understanding of SEO and content optimization best practices.
• Knowledge of Account-Based Marketing (ABM) for aligning content with enterprise sales efforts.
• Familiarity with AI tools and automation platforms for scaling content production.

Compensation 

Our national target base salary range is $142,800-$178,600, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package.  This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Interview Process

Candidate experience is a top priority for our talent and hiring teams.  We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience.  The interview process is outlined here:

• Phone Screen with Talent Acquisition Partner - 30 Minutes

• Video Interview with Hiring Manager - 45 Minutes

• Team Interview - (2) 45 Minutes

Why Niche?

• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match
• Your ideas and work will make an immediate impact on our company and millions of users
• You will join a team that cares about you, our mission, our work - and celebrates our wins together!

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.  

We are currently hiring in states where we currently have employees: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV.

Candidates only.  No recruiters or agencies, please. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.