Growth Creative Strategist

The Role

Calling all data-driven storytellers: Bobbie is looking for a Growth Creative Strategist to join our creative team. You: Live at the intersection of brand story and performance marketing. Get as excited about a killer hook as you do A/B test results. Understand the nuances of creative execution across different performance platforms and most importantly, love digging into what’s working—and the why behind top performing creative assets. We: Are a growing team of passionate creatives and marketers on a mission to shake the stigma that surrounds parents’ feeding choices.

The ideal candidate has the mind of a strategist and the creativity of an ad-maker. This role will balance brand-forward storytelling (think multi-channel national campaigns) with performance advertising (with particular emphasis on paid social). You will be responsible for developing insight-driven creative strategies that fuel business growth while staying true to Bobbie’s distinct, bold voice.

What You Will Do:

• Develop and execute creative strategies that drive awareness, engagement, and conversion across paid, organic, and owned channels.
• Partner with growth, marketing and creative teams to optimize performance campaigns with best-in-class creative tailored for each platform (Meta, TikTok, YouTube, email, etc.).
• Analyze creative performance data daily to uncover insights, drive optimization testing, and inform new testing frameworks.
• Lead creative ideation and concepting for key marketing initiatives, including product launches, seasonal campaigns, and brand partnerships.
• Stay ahead of digital trends and platform-specific best practices to ensure Bobbie’s creative is fresh, engaging, and high-performing.
• Collaborate with design, copy, and video teams to bring creative concepts to life in a way that balances brand storytelling with performance needs.
• Define, track, and report on key creative KPIs, helping refine future strategies based on performance insights.

What We Would Like You to Have:

• 10+ years of experience in creative performance strategy, growth marketing, or a related field (CPG, eCommerce, or agency experience preferred).
• Deep understanding of performance-driven creative—how storytelling, design, and messaging impact conversion and retention.
• Experience working with paid agencies and knowledge of social ad platforms (Meta, TikTok, YouTube, Google, etc.) and their best practices.
• Strong ability to translate consumer insights and data into impactful creative strategies.
• A strong point of view on what makes great, engaging creative—and the ability to back it up with research and performance data.
• Experience directing creatives against clear briefs
• A passion for experimentation, iteration, and harnessing the power of storytelling to drive results.

You’re inspired by our core values:

• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
• Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:

Compensation 

Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).

Group A (SF/Bay Area, Seattle, NYC): $150,000

Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $135,000

Group C (Albany, Atlanta, Baltimore, Baton Rouge, Birmingham, Charleston, Charlotte, Cincinnati, Cleveland, Dallas/Fort Worth, Detroit, Houston, Indianapolis, Las Vegas, Miami, Milwaukee, Nashville, New Orleans, Omaha, Orlando, Phoenix, Pittsburgh, Research Triangle, Salt Lake City, St. Louis, Tampa, Twin Cities): $125,000

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction 
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement