Content Creator

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $11.1 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

If you live and breathe social media, have an eye for what makes content shareable, and know how to turn a simple idea into something wildly engaging, keep reading.

We’re looking for a Social Media Content Creator to help us grow and activate our community through bold, creative and strategic content. You’ll predominantly focus on our TikTok channel, bringing fresh ideas to life, and making sure we’re not just part of the conversation—we’re the ones starting it.

From jumping on trends (when they make sense) to crafting original content and sparking meaningful conversations, you’ll help shape how our brand shows up online. You’ll also have a keen eye on performance, using insights to optimise what we do and keep our social game strong.

If you love making disruptive content, thrive in a fast-paced environment, and get a buzz from building engaged communities, this role might just be your perfect match.

We welcome candidates from anywhere in our Australian hub. As a remote-first company with creative and brand teams in the US and Australia, we commit to 4-6 hours of daily collaboration, aligning our US team to PST afternoons and our Australian team to earlier mornings.

We will be accepting applications until 28th Feb, 2025, (with the option to extend if needed). 

If you worked here this past month here are some things you might have been involved in:

• Pulled together a testing plan for our TikTok channel - outlining clear strategic areas for us to ideate, test and learn from. 
• Created and launched a series of content videos - using best practice editing styles and pacing. In the process you might have featured on camera, created a mascot or roped in some colleagues to bring your ideas to life.  
• Identified a cultural trend for us to jump on in a way that feels truly on brand and gives people a reason to stop, engage and share with others. Taking it from concept to completion in just a few hours. 
• Collaborated with the broader content team to find efficiencies across platforms - recognising what has application beyond TikTok and how to repurpose to ensure strong channel fit. 
• Grown our community through engaging 1:1 dialogue - responding to comments while also seeking out relevant conversations to join in engaging ways that grab attention and build brand love and engagement.
• Shared relevant trends or campaign inspiration with the broader team - with a clear POV on how we could translate into action for our own content.
• Pulled together a comprehensive TikTok report - outlining where we’re killing it vs where we need improvement. Then translated into actionable insights for future plans and ideas. 

Let’s talk about you

You’re an experienced Content Creator with a passion for creating standout content that drives brand growth and leaves a lasting impression. You will bring with you lots of examples of how you’ve used content to shape and elevate a brand, making it a key part of a larger business strategy.

What we’re looking for:

A bold, creative thinker who isn’t afraid to push boundaries and come up with unexpected content ideas.

A social media expert who knows the ins and outs of TikTok, Instagram, and emerging platforms—and how to tailor content for each.

A natural storyteller who can bring our brand to life in a way that truly resonates with our audience.

A community builder who knows how to engage, respond, and create a space where people love to interact.

A fast mover who thrives in a fast-paced environment and can turn around content quickly without sacrificing quality.

A data-driven doer who understands the power of performance insights and can use them to refine and improve content.

A strategic thinker who balances creativity with what works, keeping our brand front and centre while driving engagement.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.