Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.

The Role

We are looking for a Senior Manager, Direct IO to lead media planning & activation across digital direct IO buying and traditional publisher media, working closely with Programmatic counterparts on the integrated display and video media strategy. This person will be a key point of contact for relevant media (Linear, OOH, Audio, Digital Direct, and more) and responsible for overseeing planning, activation and measurement, bringing a strong, executional focus and driving results.

To be successful in this role, this person needs to have strong knowledge of digital direct IO buying and traditional media planning, buying, and reporting across relevant programs, with the ability and drive to execute the strategy through creative and practical thinking. If you thrive in a fast-paced entertainment environment, enjoy collaborating with others, and have a passion for leading and developing others, this role is for you!

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Half-day Fridays year round

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass Credits and more!

The anticipated annual salary for this role will range from $76,000 - $90,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position is remote friendly, however, preference will be given to candidates based in the Pacific Time Zone

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be

Executing the planning of always-on, seasonal, and ad hoc campaigns across direct partner media, including digital direct IO buys

Developing a solid understanding of the client’s business, marketing objectives, and KPIs

Working closely with the integrated media strategy leads on the account to ensure the Direct media program ladders up to the overarching strategy

Managing the RFP process for traditional media and IO negotiations for digital direct, from identifying partners to finalizing recommendations

Improving operational efficiencies within the team across planning, activation, reporting, and ad ops, with a focus on streamlining digital direct IO processes

Negotiating program inclusions, rates, and terms with partners across both traditional and digital direct, while developing internal best practices to upskill the team in this area

Identifying opportunities to expand partnerships, providing added value and cost efficiencies to our programs, including exploring new digital direct opportunities

Bringing new opportunities to clients across publisher, data, and measurement partnerships to drive innovation, especially within the digital direct landscape

Implementing advanced measurement techniques across partners, including those specific to digital direct campaigns

Partnering with Programmatic leads for holistic Display/Video strategy

You Must Have

3+ years of directly related experience. Full-funnel marketing experience preferred

Solid knowledge of the digital media landscape across display, video, social and content, including experience with digital direct IO buying. Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus

Experience in planning publisher direct programs, including writing briefs, identifying potential partners, managing the RFP process for traditional and IO negotiations for digital direct, evaluating partners, negotiating contracts, and presenting recommendations

Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines

Proven track record of building and managing relationships, working with vendors, and executing campaigns

Strong process development skills, particularly related to digital direct IO management

Experience in training and developing others

Proactive and results-oriented approach

Entertainment experience is a plus

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Senior Direct I/O Manager (Entertainment)

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