Job description

This is a remote position.

Schedule: M-F, 20 hours a week, flexible

Overview:
We are looking for a highly skilled Marketing Specialist to develop and execute lead-generation and affiliate marketing strategies. The ideal candidate is an expert in using AI Tools for landing page creation, SEO optimization, email marketing, social media management, and content creation. This role is critical in driving traffic, generating leads, and monetizing those leads through an aggressive marketing approach.

Key Responsibilities:

1. Landing Page Creation & SEO Optimization

Develop high-converting lead generation and affiliate marketing landing pages.
Optimize landing pages for SEO and ensure they are properly indexed on Google.
Manage and optimize Google Ads and Google Analytics to increase web traffic.
Conduct A/B testing to improve conversion rates.

2. Email Marketing Strategy & Execution

Design and execute an aggressive email marketing campaign to nurture and sell leads.
Build and segment email lists for targeted messaging.
Analyze open rates, click-through rates, and conversion rates, making data-driven improvements.
Automate email sequences for maximum engagement and lead conversion.

3. Social Media Management & Growth

Create, manage, and grow social media accounts focused on driving traffic to landing pages and affiliate links.
Develop and implement paid and organic social media campaigns.
Engage with audiences to drive brand awareness and lead conversion.

4. Content Creation

Develop compelling, high-converting content for landing pages and social media accounts.
Write engaging blog posts, ad copy, and social media captions.
Utilize AI or graphic design tools to create visually appealing content.

5. Content Calendar & Scheduling

Develop and maintain a content calendar for all social media platforms.
Schedule posts strategically for maximum engagement and lead generation.
Monitor and adjust the content plan based on performance analytics.

Requirements

Proven experience in digital marketing, lead generation, or affiliate marketing.
Strong knowledge of SEO, Google Ads, and landing page optimization.
Experience in email marketing automation tools (e.g., Mailchimp, Klaviyo, ActiveCampaign).
Proficiency in social media management and advertising (Facebook, Instagram, TikTok, LinkedIn, Twitter).
Excellent copywriting and content creation skills.
Familiarity with marketing analytics and A/B testing.