Social Media Manager

Job Description

As a Social Media Manager for this exciting online education startup, you’ll play a pivotal role in shaping the company’s digital presence and driving growth across multiple platforms. This position offers a unique opportunity to blend creativity with data-driven strategies, as you craft compelling content and implement tactics to expand our client’s reach and course enrollment. You’ll be at the forefront of digital marketing trends, using your expertise to transform a small but passionate audience into a thriving community of engaged learners. If you’re ready to make a significant impact in the world of online education and showcase your social media prowess, this role is perfect for you!

Responsibilities

• Develop and execute innovative social media strategies across Instagram, Facebook, YouTube, LinkedIn, and Pinterest to increase brand awareness and engagement
  
• Create captivating content that resonates with our target audience, including eye-catching visuals, informative posts, and short-form videos
  
• Implement growth hacking techniques to rapidly expand our email subscriber list from its current small base to a robust community of thousands
  
• Drive targeted traffic to landing pages and course offerings through strategic social media campaigns and content distribution
  
• Analyze social media metrics and adjust strategies in real-time to optimize performance and achieve key business objectives
  
• Collaborate closely with the founder to ensure social media efforts align with overall business goals and course content
  
• Engage with followers, respond to inquiries, and foster a vibrant online community around our educational offerings
  
• Assist in creating visually appealing graphics and videos for course modules using Squarespace’s platform
  
• Stay ahead of social media trends and platform updates, continuously improving our social media presence
  

Requirements

• Proven track record in social media management across multiple platforms, with a focus on growth and engagement
  
• Strong understanding of social media best practices, current trends, and algorithm changes
  
• Excellent written and verbal communication skills in English, with the ability to adapt tone for different platforms and audiences
  
• Proficiency in creating engaging visual content, including basic graphic design and video editing skills
  
• Experience with email marketing strategies and growing subscriber lists
  
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting
  
• Analytical mindset with experience in using social media metrics to inform strategy
  
• Familiarity with online education or e-learning platforms is a plus
  
• Passion for continuous learning and staying updated on digital marketing trends
  
• Experience with Squarespace or similar website builders is beneficial
  
• Creativity, adaptability, and a growth mindset are essential for success in this role
  

• Familiarity with online education or e-learning platforms is a plus
  
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