Job description

Job Description:

The Director, Analytics oversees analytics team efforts to provide data-driven solutions – including advanced analytics, integrated data solutions and insights -- with the objective of optimizing media performance across digital and non-digital channels. You will be client-facing role with an emphasis on providing business strategy counsel in addition to analytics, reporting, and data science

As the Director, Analytics, you will be a highly strategic thinker who is execution-focused, delivering important capabilities and communicate associated business benefits to a range of clients. You will have significant cross-departmental and inter-agency collaboration and a refined understanding of the role of data in the media and marketing space. You will have experience within a matrixed organization and comfort with a lean operating environment that highly uses automation. You will report to the Vice President, Analytics.

You will oversee execution of analytics strategy on behalf of the client. You will coordinate across onboarding, data integration, reporting, measurement, advanced analytics, and insight development.
You will lead projects including performance measurement, audience analytics, data pipeline management, dashboard building and maintenance.
You will lead strategic and innovative data and analytics efforts to identify trends and opportunities; ensure insights are communicated to internal teams and integrated into strategic discussions with clients.
· Understand business challenges and produce relevant solutions that enable timely decision making by delivering insights on key performance indicators, drivers of trend, and lead to actionable initiatives.
You will be the point of engagement with clients, channel delivery teams, and Client Service teams to lead data and insights initiatives.
You will stay current on industry trends, developments in methodologies and technologies
You will have between at least 4 years' experience using large data sets to solve business problems.
You will be proficient with SQL, Tableau & Python is critical. Other platforms/tools/languages are nice to have.
You will understand A/B and Multi-Variant testing methodologies and measurement strategies associated with performance optimization
You will have experience with audience analytics and customer segmentation (but not required)
You will have experience in the development and execution of data strategies for complex clients in both digital and non-digital media
You will have the ability to communicate complex data challenges and insights to an executive level audience

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Additional Information: The anticipated salary range for this position is $113,000-$182,850. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

Location:

New York

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

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