Product Marketing Lead, IoT Vertical

At Timescale, we empower businesses with real-time insights from their data, allowing them to make faster decisions and optimize operations. We are creating a movement to unblock developers who are building the future. Timescale is a product-led growth organization driven by transparent leaders and a globally diverse, remote-first team that is proudly building a modern PostgreSQL cloud platform.

As the Product Marketing Lead for the IoT vertical, you will own the go-to-market strategy, drive marketing and sales alignment, and enable high-touch enterprise deals through a Sales-Led motion on top of existing PLG/developer lead motion. You will develop packaging and messaging that resonate across IoT verticals, with a focus on energy and industrial sectors.

You will also play a key role in understanding the IoT technology ecosystem, identifying strategic partners, and advising on alliances that expand our market presence. You will collaborate with sales, product, and marketing teams to develop comprehensive GTM strategies, focusing on how to market and how to sell into various IoT verticals. You’re the DRI (directly responsible individual) for the IoT vertical and you own the outcome and numbers.

Additionally, you will be a thought leader in IoT, writing and publishing industry insights and representing Timescale at conferences, including both IT and OT-focused events. This role involves up to 25% travel for industry events, partnerships, and customer engagements.

Market Leadership

What you will be responsible for in this role:

• Act as the IoT subject matter expert, with a strong focus on energy and industrial IoT markets.
• Define messaging, positioning, and packaging of Timescale solutions for various IoT verticals.
• Identify key strategic partnerships within the IoT technology ecosystem and provide guidance on how to collaborate and integrate.
  
  

Sales-Led & Go-to-Market Strategy

• Develop and execute a sales-led GTM strategy on top of existing developer motion, aligning marketing, sales, and partnership efforts.
• Support enterprise sales teams, providing messaging, collateral, and sales enablement materials for high-touch deals.
• Work closely with sales leadership to refine outreach, positioning, and deal strategy for enterprise IoT buyers.
• Lead cross-functional initiatives that drive pipeline generation and revenue growth in IoT markets.
  
  

Collaboration & Sales Enablement

• Work directly with sales teams to support sales calls (when they need a subject matter expert), refine messaging, and close deals.
• Develop multi-channel campaigns to engage IoT decision-makers across marketing and sales touchpoints.
• Rally internal teams around strategic IoT-focused initiatives, ensuring execution across functions.
  
  

Experimentation & Optimization

• Collaborate with marketing to test and refine multi-channel strategies (digital, social, offline) to optimize reach and conversion in IoT markets.
• Use data-driven insights to measure GTM effectiveness and improve sales and marketing ROI.
  
  

Thought Leadership & Representation

• Write thought leadership content (blogs, industry reports, whitepapers) to position Timescale as an authority in IoT.
• Represent Timescale at industry events, webinars, and conferences—on both the IT and OT sides of IoT.
• Build and leverage an IoT industry network to support business growth.
• Travel up to 25% to participate in industry engagements, partner meetings, and key sales opportunities.
  
  

You Could Be a Great Fit If

• 5+ years in a GTM role (solutions architect, evangelist, product marketing) or management consulting role with at least 2 years in product marketing.
• Proven experience in IoT, with a focus on energy and industrial markets.
• You’re “technical” and happy working with developers and IT personnel in IoT and can talk shop with OT technical/manufacturing floor folks.
• Strong understanding of sales-led enterprise deals, with hands-on experience supporting sales teams and engaging with customers.
• Established presence in the IoT industry, with thought leadership experience (e.g., blogs, industry articles, speaking engagements).
  
  

Skillset

• Deep expertise in Sales-Led GTM strategy, particularly for enterprise and high-touch deals for IoT
• Ability to develop sales enablement materials, supporting outbound sales efforts and strategic accounts.
• Strong multi-channel marketing skills (digital, social, field marketing, and events).
• Ability to work cross-functionally, aligning sales, marketing, and product teams.
  
  

Domain Expertise

• Deep knowledge of the IoT technology ecosystem, including key players, trends, and partnerships.
• Understanding of both IT and OT sides of IoT and their respective roles in industrial and energy sectors.
• Proven ability to engage and collaborate with developers and manufacturing buyers.
  
  

Soft Skills

• Excellent communicator, capable of engaging both technical and business audiences.
• Comfortable speaking at industry events and representing the company externally.
• Data-driven, analytical, and results-oriented—focused on measurable GTM success.
  
  

You Might Not Be a Great Fit If

• Not willing to travel up to 25%
• Little to no experience in IOT technology ecosystem
• You're risk-averse and prefer stability over the potential for high growth
• You're not a self-starter who thrives on taking initiative and ownership.
• You prefer to work independently and aren't a strong team player.
  
  

Our Commitment

• We will respond to all applicants
• We strive to review all applications fairly, without bias, and shortlist based on relevant skills and experience.
• All active candidates will be informed of what is happening next in the process.
  
  

About Timescale🐯

Timescale is the creator of TimescaleDB and PGVectorscale, trusted by tens of thousands of organizations for their mission-critical time-series applications. We're committed to empowering developers and businesses worldwide, helping them build data-driven products that measure everything that matters—from software applications and industrial equipment to financial markets, blockchain activity, consumer behavior, machine learning models, and climate change.

By analyzing data across time (“time-series data”), developers gain insights into what’s happening, how it’s changing, and why. With a global, fully remote workforce, Timescale is supported by top investors, including Tiger Global, Benchmark Capital, NEA, Redpoint Ventures, Icon Ventures, and Two Sigma Ventures.

Enjoy debating the crunch-factor of different chicken nuggets 🍗, sweating it out during lunch 💦, talking about your kids, whether they be actual children 👶🏽, potted plants 🌱, or four-legged creatures 🐾? You’ll fit right in at Timescale!

Our Tech Stack

We share our tech stack with the caveat that we don’t require previous experience in it (but a love of these languages is helpful): Timescale's tech stack includes TimescaleDB, built on PostgreSQL, along with AWS, Go, Docker, Kubernetes, and Python for scalable time-series data management.

To learn more, visit www.timescale.com or follow us on Twitter @TimescaleDB.

What we’re offering

Benefits may differ from country to country.

• Flexible PTO and family leave
• Fridays off in August 😎
• Full remote work from almost anywhere
• Stock options
• Monthly WiFi stipend
• Professional development and educational benefits 📚
• Premium insurance options for you and your family (US employees)