Job description

WHO YOU'LL WORK WITH

You'll report to the Senior Manager – Lifecycle Marketing, as part of the wider Lifecycle & Targeted Communications team. The position will require you to work with a variety of other teams, including Digital Marketing, Brand Creative, Brand Planning, Content Operations, as well as Global, Geo & Territory counterparts. This role requires collaboration across different functions to deliver Nike's member-first approach and digital transformation strategies throughout the EMEA region.

WHO WE ARE LOOKING FOR

At NIKE, Inc., we do more than outfit the world's best athletes. We seek achievers, leaders, and innovators who can grow, think, dream and build. The ideal candidate is an experienced digital marketeer with a passion for movement, consumer insights, and building a culture of creativity, innovation, and inspiration to reimagine the future of sport.

Key Skills:

Proven experience in developing and implementing successful Lifecycle Marketing & CRM strategies
Strong track record in designing, optimizing & executing digital communications
Experience creating sophisticated, multi-layered messaging across parallel campaigns
Process-oriented mindset with ability to navigate complex organizational matrices
Strong analytical skills with ability to manipulate data and draw actionable insights
Project management expertise with ability to manage multiple partners simultaneously
Deep understanding of digital standard processes and Lifecycle Marketing & CRM
Strong commercial competence and member-first approach
Ability to communicate effectively across various organizational levels
Entrepreneurial mindset with strong test & learn mentality
Commitment to Nike's D&I values

WHAT YOU'LL WORK ON

As the EMEA Lead Professional – Digital Lifecycle Marketing, you'll be responsible for crafting & executing 365 & seasonal lifecycle programming while supporting the development of long-term Lifecycle strategy aligned with Nike's overall growth objectives.

Core Responsibilities:

Lead and optimize Lifecycle communications with EMEA Nike Members to drive member retention
Design always-on-trigger communications and notifications, defining technical requirements & logic for personalized communications
Support seasonal plans through lifecycle-led personalization & omni-channel strategies
Lead day to day management & coaching of a Lifecycle marketing specialist, who will play a key role in executing all Lifecycle programming
Develop Unified O2O (online to offline) member marketing model
Optimize digital product features & anticipate tech releases to enhance member experience
Partner cross-functionally to manage seasonal campaigns & Lifecycle communications
Own critical metrics & performance tracking to measure communication success
Create learning agendas, measurement plans, and share-outs to improve member impact
Collaborate on advancing technical capabilities & Digital Marketing Transformation initiatives
Input into cross-functional teams to advance technical capabilities from a member-led perspective