Social Media Manager

Hi, We’re Franki 

Franki is an AI-powered startup transforming how people discover and choose the next place they’ll eat, drink and play. Our platform curates video-powered recommendations provided by a vibrant community of content creators and foodies who are passionate about sharing the best their city has to offer.

At Franki, we offer a dynamic and entrepreneurial work environment with tremendous opportunities for growth. As part of our team, you will be on the ground floor of a high-growth startup that is building the future of how people will find places and experiences that create meaningful connections.

About the Role

Franki’s Sales team is seeking a strategic and highly creative Social Media Manager to own and grow Franki’s presence on social media, with an immediate focus on Instagram and TikTok. This person will focus on creative ideation, and execution—developing content ideas, producing content, and evaluating the results. This role requires strong project management skills and a high level of ownership as you’ll be responsible for ensuring content is produced, approved, and published on time.

This role is perfect for someone who thrives in a fast-paced startup environment, has a growth mindset, and is excited to test, learn, and optimize content to drive follower growth, engagement, and brand awareness.

Note: Candidates residing in our preferred location: Southern California, will be given first consideration.

What you’ll do:

• Own and execute Franki’s social media strategy, with a focus on Instagram and TikTok.

• Create and collaborate on content—developing ideas, working with creators, and producing engaging, social-first videos.

• Manage social content production and publishing schedules, ensuring all assets are delivered and posted on time.

• Engage with the community through outbound interactions, comment replies, and strategic partnerships to increase brand visibility.

• Analyze performance metrics, track growth trends, and optimize content based on data insights.

• Lead social engagement campaigns—including challenges, collaborations, and viral content experiments.

• Stay ahead of trends, identifying new opportunities for creative, high-impact content and jumping quickly on emerging opportunities.

You’re a good fit if you have...

• Bachelor’s degree in marketing, communications, or a relevant field.

• 3+ years of experience managing social media for a consumer brand.

• Comfortable on camera and appearing in branded content as well as collaborating with colleagues and creators to produce engaging content.

Bonus points if you have...

• A strong creative eye with experience creating, editing, and producing social-first content.

• track record of growing TikTok and Instagram following and engagement.

• Work at a food-focused consumer technology company.
  

Perks & Benefits

• Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings.

• PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.

• Medical, dental & vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees. 

• 401(k)

• Equipment: Computer & technology equipment applicable to your role.

• Monthly Stipend: $40 (Tax-free) to cover home office expenses
  

The salary range for this position is: 

• $75,000.00 - $100,000.00 per year
  

Statement of Equal Opportunity 

At Franki, we value diversity in backgrounds and perspectives and depend on it to drive community and our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at Franki.