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Value Consultant - Marketing Program Effectiveness

Remote:

Full Remote

Contract:

Freelance

Salary:

125 - 175K yearly

Experience:

Senior (5-10 years)

Work from:

United States

Offer summary

Qualifications:

7-10 years of B2B marketing experience, Strong understanding of digital marketing principles, Experience in Information Technology industry required, Consultative skills with structured assessments.

Key responsabilities:

Serve as SME for marketing program effectiveness
Engage with enterprises to improve go-to-market effectiveness

ON24 SME https://www.on24.com/

501 - 1000 Employees

See all jobs

Job description

Description

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.

ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore and Sydney. For more information, please visit www.ON24.com.

Position Overview

Partnering with ON24 improves the effectiveness of customer go-to-market programs by providing differentiated and personalized experiences and journeys for customer audiences. When audiences engage with ON24, our customers also gain valuable insights on audience preferences, behavior, and intent through first party data. The Value Consultant will lead new and existing ON24 customers through a consultative process to understand their go-to-market objectives, key audiences, programs to engage those audiences and areas where the customer or prospect can leverage ON24 to improve results. The Value Consultant will combine their experience as a practitioner or consultant with ON24 benchmarks and best practices to advise our customers on the best way to achieve their objectives. This role has a global focus and will support our three regions: US, EMEA, and APAC.

Responsibilities:

Serve as ON24’s SME for marketing program effectiveness supporting Sales and Customer Success in new business sales, customer expansion, and renewals.
Engage with large, global enterprises on ways to improve their go-to-market effectiveness using ON24 by conducting assessments, producing findings and recommendations documents, and delivering those findings and recommendations alongside the ON24 sales and customer success account teams.
Ownership of the process and assets used in program effectiveness portion of the ON24 sales process. You will continuously improve the process and assets utilized for your engagement with new and existing ON24 customers. Team-up effectively across the organization, pulling in resources as needed, to ensure that we are positioning and delivering a value-based sales approach.
Coordinate, manage, and execute Proof of Concepts, virtually & on-site, with sales prospects.
Become certified on all product offerings and serve as the ON24 SME to help deliver differentiated value propositions and solutions to prospects and clients.
Partner with Sales organization and be the point of contact for training and enablement.
Actively participate in sales strategy and positioning meetings and trainings.
Participate in regular roadmap reviews with clients, prospects, and fellow team members.
Share knowledge in terms of prospect requirements, competitive insights, and product feedback with internal teams and product managers for roadmap consideration.
Provide marketing expertise to sales, account managers and customer support as needed to help up-sell/cross-sell new products and services to existing clients as well as helping with retention activities.

Qualifications:

Marketing Experience: 7-10 years of direct experience as a B2B marketing practitioner in roles such as demand generation, program strategy or digital marketing OR experience as a third-party consultant (agency preferred) responsible for delivering go-to-market and program strategy engagements.
Marketing expertise: Strong understanding of B2B marketing principles, digital marketing channels and tactics- including segmentation, personalization, targeting, positioning, branding, and digital marketing strategies including but broader than webinar marketing.
Industry expertise: industry marketing expertise in Information Technology (required), Financial Services (preferred), Life Sciences (preferred).
Consultative skills: Highly proficient at running structured assessments and workshops with a customer audience at large enterprises. Ability to create findings and recommendations documents that are clear, concise, and actionable.
Presentation skills: Ability to lead individual and group discussions and to make various types of presentations with clarity and confidence.
High-level proficiency: Familiarity with marketing automation platforms, CRM systems, data analytics tools, and web technologies. 
Collaborative: Ability to collaborate with cross-functional teams, especially sales
Analytical skills: Ability to interpret data, identify trends, and make data-driven recommendations. 
Problem-solving skills: Identifying challenges, developing creative solutions, and adapting to changing client needs.

Perks & Benefits:

Health benefits designed to fit the needs of you and your family — including medical, dental, and vision plans
Unlimited PTO policy and wellness days to log off and recharge
11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness days
Employee Stock Purchase Plan
401K Plan with employer match
Reimbursements covering home office expenses, cell phone use
Fitness and wellness perks including discounted memberships with 24 Hour Fitness , and classes for professional and personal development

The base pay range for this position is $125,000 to $175,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.

EEOC:

ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.

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