Head of Paid Growth

We help holidaymakers love their journeys

We're not just another travel company – at Byway, we're pioneering 100% flight-free holidays with JourneyAI, the world’s first tech for journey-based trips. We’re a certified B Corp committed to making flight-free travel mainstream. Since our inception in March 2020, we've booked tens of thousands of travellers onto unforgettable holidays, with 96% five-star reviews. We’re growing 2-3x YoY and are regularly featured in the press, including the Guardian, BBC, and New York Times.

We’re looking for a Head of Paid Growth

We’re looking for an analytical, entrepreneurial Head of Paid Growth to drive our international paid media strategy and sustain 2-3X annual growth. Reporting to the CMO, you’ll strategise, execute, and optimise go-to-market strategies, market launches and marketing campaigns across all paid channels to maximise ROAS. Our ideal person has deep paid acquisition expertise, creativity driving innovative growth strategies and loves long-term strategic visioning and hands-on execution. This role will take ownership of our largest acquisition channels at a significant business inflection point to drive rapid growth.

Your key responsibilities

• Own full funnel paid growth. Develop, execute, iterate and refine comprehensive international media buying plans and market launch tactics that work, optimising customer acquisition, retention and ROAS.

• Design and run experiments on channels, technologies, creative and audiences: move fast, iterate and learn quickly. 

• Optimise every aspect of our funnel alongside our product and marketing teams.

• Leverage competitive benchmarking, trend monitoring and industry expertise to identify innovation and optimisation opportunities across our media mix.

• Collaborate with cross-functional teams and leadership to develop and refine long-term strategies for business development, marketing and product.

• Manage agencies and freelancers, channel partnerships and media relationships to complement your own execution.

• Forecast, reconcile and responsibly manage our marketing budgets. Build dashboards to track and analyse performance and report progress and action plans accurately and promptly to Marketing and Leadership.

What we’re looking for

• Experience launching, running and optimising omni-channel ad campaigns across markets, with significant experience in Google Ads, social and digital both managing yourself and with media partners/agencies.

• Experience managing marketing budgets of over £2M a year for high-growth online consumer brands, either directly or through agencies. 

• Experience creating attribution strategies across complex purchasing funnels, including optimising conversion events and using Google Tag Manager.

• Superb analytical capabilities including data analysis and financial/budget forecasting.

• Commercial savviness and a generalist skillset with an ability to take a loose brief and generate successful outcomes at speed.

• Excellent communication skills and ability to distil and present actionable insights from data and explain complex information to various audiences. 

• Case study examples of launching new products or markets with a test, learn, scale approach resulting in significant business growth.

What would be great (but isn’t required)

• People management experience.

• Experience working with affiliates and/or influencers.

• Experience working in travel.

What we offer

• £56-72k p.a. depending on experience (4 day a week pro rata available)

• Company ownership through equity

• Remote-first, flexible working:

  • 20 days wherever: work when you like and where you like for most of the month - we’ll fund a day a week in a coworking space

  • 2 days together: join our team in the London office two days each month

  • Optional coworking office in London or otherwise

• One cost-price Byway holiday per year and agency rates with Eurostar for you and your family/friends

• An annual autumn Away Afternoon and optional Weekend Away in spring

How to apply

Please apply with your CV, cover letter and portfolio link. We're more interested in your cover letter and portfolio. Your portfolio should include at least two campaign case studies. 

We’re eager to receive applications from all backgrounds, including from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.

The process

If we like your application, you’ll have a 15 minute call with Holly, our CMO and hiring manager. After that, there is a take-home task to send in, followed by a follow-up presentation interview where you’ll present the task to Cat (CEO), Marijke (Head of Growth), and Lucy (Marketing Manager). The third and final interview is focused on us getting to know you, and you getting to know Byway. It will be with Holly (CMO) and Cat (CEO). If that's great, we move to job offer and references!

We offer flexible scheduling for our multi-stage interview process and are open to adjustments based on candidate needs.

Applications close

14th Feb