Content Marketing Manager

Overview:

HR Acuity is a seeking a Content Marketing Manager to join our growing marketing team. We are seeking a creative team player to lead our content strategy and execution.  

In this exciting new role, the Content Marketing Manager will be responsible for working with stakeholders across the company to lead the creative and written development of strategic content that reinforce our brand value and drive revenue.  This role is ideal for an experienced writer with a keen eye for data-driven insights who has experience owning end-to-end content development and execution. Successful candidates are passionate about the editorial process, research, collaborating with others, crafting compelling briefs, data-driven experimentation and writing.  

As part of the HR Acuity team we encourage you to #BeBold and try new things. We provide the tools you need to #WorkSmarter so that we can be #BetterTogether. If being part of the growth story in a start up environment excites you we'd love to chat! 

About Us: HR Acuity® is the leader in employee relations and investigation solutions. At our core, we help organizations standardize how employee-related events are investigated, documented, and reported. Our disciplined and predictive approach to managing workplace issues helps our clients/partners build trusted, inclusive cultures where employees feel safe. 
 

Why work here? Working at HR Acuity® means being part of an inclusive, diverse culture. You’ll work alongside people who are passionate about thinking creatively, acting quickly and letting the best ideas drive innovation for our Fortune 500 clientele. 

Fair Culture Warning:

This is an “All-in Zone”.  Everyone from our woman-owned CEO and founder to each individual team member embraces our #All-in mindset. We stop at nothing to hit our goals and move at a speed to keep pace with the rapdily evolving employee relations landscape, but don’t worry, we like to have a lot of fun doing it.  If this sounds like you keep reading… 

Click here to learn more about our values and benefits

Please note that for this position, we are only accepting direct applications. Submissions from agencies will not be considered.

• Create and optimize content that converts and can be leveraged to increase organic search engine positioning.
• Develop an overarching content strategy and execute short and long form content to nurture prospects through the buyer's journey. 
• Collaborate on research-driven writing projects, with the ability to seamlessly weave data into written pieces to validate the point and improve impact.
• Manage content calendar.
• Identify, develop and design marketing offers (including emails, articles, ebooks, videos, case studies, testimonials, infographics and blogs) to address gaps in our content strategy. 
• Leverage analytics to understand messaging effectiveness and implement new tactics to improve.
• Leverage analytics to understand what content is resonating with our audience and evolve content plan to support audience needs.
• Collaborate with other teams – including others in Marketing, Sales and Customer Success – to ensure our content is performing based on business objectives and key results. 
• Deeply understand challenges and topics that are important to Employee Relations leaders and practitioners. 

• Min 4 years (4-5 preferred) B2B content writing experience within a marketing team.
• Experience in HR Tech preferred.
• Proven understanding of SEO best practices around keyword research. 
• Proven ability to effectively collaborate with others to develop compelling content. 
• Proven ability to clearly and graciously communicate and receive feedback. 
• Proven ability to cite evidence in decision-making, including marketing trends, marketing KPIs and feedback from GTM stakeholders. 
• Experience with Google Analytics, Hubspot, Wordpress, Asana or similar.
• Proven understanding of conversion rate optimization best practices. 
• A bachelor’s degree in English, Business, Journalism, Public Relations, or a related Communications field or relevant work experience.

 Successful candidates will have the following characteristics: 

• Excellent writing and editing skills.
• Ability to take initiative and work independently, within a fast-paced, start-up environment 
• A love and knack for writing both brief and in-depth content.
• Ability to speak-up and know when to influence and drive important changes.
• The ability to manage multiple projects and remain flexible through multiple revisions while keeping a keen attention to detail.
• Great sense of humor, enthusiasm coupled with a strong work ethic.
• Highly organized and detail-oriented.
• Creative thinker and problem solver.
• Data-driven, focused on reporting and measurement.

Compensation: The pay range for this position is expected to be between $78,000 to $110,000 however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, full-time employees are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

Benefits:

• Stay healthy and happy with our comprehensive medical, dental and vision plans.
  • You can also choose from FSA or HSA options to suit your needs.
• Save for your future with our 401K plan that matches your contributions.
• Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
• Own a piece of the company with our #Allin Shares Program.

Perks:

• Take a break from work with our unlimited PTO policy to refresh and recharge.
• Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time.
• Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off.
• Own a piece of the company with our #Allin Shares Program.
• Earn extra cash by referring qualified candidates to join our team.
• Access professional and personal support through our employee assistance program.
• Work from anywhere with our remote work environment that fosters collaboration and creativity. *
• Join a fun and energetic team that values your suggestions and new ideas.
• Receive a competitive salary and meaningful opportunities for growth.

Learning and Development

• Onboarding: Learn the basics of your role, the company culture, and the expectations from your manager and team. Get familiar with the tools, systems, and processes that you will use in your daily work. Receive feedback and guidance from your mentor and peers.
• Manager training: Develop the skills and competencies to lead, motivate, and empower your team. Learn how to communicate effectively, delegate tasks, set goals, provide feedback, and resolve conflicts. Enhance your emotional intelligence, coaching, and mentoring abilities.
• Leadership training: Grow your leadership potential and influence within the organization. Learn how to inspire and align others with the company vision, mission, and values. Strengthen your strategic thinking, decision making, and problem-solving skills. Expand your network and collaboration with other leaders across functions and levels.
• Industry training: Stay updated on the latest trends, best practices, and innovations in the Employee Relations industry. Gain insights from experts and thought leaders in the field. Apply your learning to improve your performance, quality, and efficiency.

* Based upon business needs