VP, Growth (UK & IRE)

AG1 is looking for a strong, strategic and thoughtful leader who is dedicated to amplifying our revenue through Performance Marketing as well as Performance Partnerships within verticals, such as Podcast, YouTube, Instagram and other content producers, who is eager to build and own the success of the team. The role requires a vast knowledge of the Growth landscape, Performance Marketing, Business Development & Account Management, staying on top of the relevant industry trends, passion for quick growth and scaling, and a dedication to leading a team that is growing a multi-tiered, complex Marketing and Partnerships program.

You will be the business leader within AG1 UK & IRE that owns the strategy and development of building a passionate, highly motivated and high-performing team to execute on that vision. You will be responsible for a program that drives new customer growth. 

The successful candidate will be working in a fully remote, fast paced, fun, creative environment that offers an opportunity to be part of building a rapidly growing business and team. This role is leading a division of our dedicated Marketing and Partnerships Team responsible for the UK & IRE markets, working closely with brand, lifecycle content marketing and other cross-functional teams, reporting directly to our GM/COO Europe.

WHAT YOU’LL DO

RESPONSIBILITIES IN PERFORMANCE MARKETING

• Developing a multi-channel marketing and growth strategy that is aligned with our overall vision and a key driver of our business success, in close cooperation with the VP International.
• Implementing and steering of marketing campaigns, content strategies and growth initiatives.
• Building targeted marketing analytics, from defining and analyzing metrics to deriving actionable insights that drive KPI-measured marketing success.
• Improving and scaling marketing processes to maximize efficiency and effectiveness.
• Build, lead and develop a talented and resourceful team of marketing, growth and content managers.
• Ensure efficient communication and collaboration between marketing, sales and product teams.

RESPONSIBILITIES IN PARTNERSHIPS

• Proactively lead and build a high-performing and passionate team who is focused on building strong relationships with influencers, at all levels to ensure talent retention and continued revenue growth. Core channels to be developed are Digital Audio (Podcast), Digital Video (YouTube), Instagram, Facebook, TikTok and the publishing landscape. 
• Build a multi-tiered influencer network and program that scales across all areas of the funnel and into different verticals to amplify the AG1 brand across the UK & IRE markets.
• Network and onboard existing and potential influencer partners that support our brand vision, creating a strong ecosystem of relationships in the influencer space.
• Responsible for the allocation of social influencer budgets across the team in order to drive strategic awareness, consideration and drive revenue for AG1.
• Work with brand marketing to develop campaign ideas and strategy leveraging our ecosystem of social platform driven partnerships.
• Work with insights and develop business cases to optimize plans and budgets accordingly to expand and manage the current portfolio of influencers, test new platforms and verticals.
• Actively identify and cultivate new communities of media partners as well as new channel expansion opportunities to reach our target customers and extend our reach.
• Partner, coach, and manage a team whose success you will own - you will define/improve process, reporting and support the development of the team.
• Ensuring a system is in place to manage and build a flywheel of influencer content, ensuring usage rights and contracts are up to date and easily accessible by internal team members.
• Be responsible for the reporting on key metrics, KPIs and delivering ROI of the program across a number of stages in the funnel - awareness, consideration and acquisition.
• Attend conferences and stay up to date on the current and emerging social platforms. 
• Oversee the pipeline and ecosystem of ambassadors to ensure continuous partner growth and retention.

WHAT WE'RE LOOKING FOR

• 10+ years related experience – Strategic Growth Marketing and Collaborations.
• 8+ leadership/management experience.
• Based in the UK or IRE, this role requires deep insight into the UK, IRE and other European markets.
• Comfortable growing and developing a team of social experts.
• Strong interdepartmental communication skills.
• Strong knowledge across Mega, Macro and Micro influencers.
• You’ve successfully grown a multi-tiered influencer program that has surpassed 8-figures in annual media investment.
• You are obsessed about terms like ROI, ROAS and other Key Performance Indicators to measure a growth business.
• Have existing relationships with health and wellness content creators.
• Creative and innovative thinker, organized, detail-oriented, team player and solution-oriented.
• Ability to prioritize and manage multiple projects and budgets.
• Excellent communication, presentation and writing skills, brings a strategic and critical POV on brand presentations and executive briefings.
• Must have an opinion about the future of social media and influencer marketing.
• You are an experienced negotiator and are seasoned at managing/building a pipeline, pitching to potential partners and managing relationships; comfort with reading/developing contracts.
• An obsession about  building and maintaining relationships.
• An internal drive to find innovative and effective ways to excite and engage partners.
• A mix of creativity and curiosity matched with natural organizational skills.
• A desire to flourish in a fast-paced environment with an entrepreneurial and proactive spirit.
• Passion for the health and wellness space.
• Highly analytical, critical thinker who is able to glean salient ideas from complex information and clearly communicate them to a diverse set of stakeholders in a way they will understand.
• Ability to project professionalism over the phone and in person.
• Thorough knowledge of G-Suite (Google Docs and Sheets).
• A can-do, positive attitude and a roll-up-your-sleeves approach; personable and flexible with demands and changes in business.

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag. 
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is £167,400 - £195,300 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

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