Senior Manager, Digital Marketing & Ecommerce– UK & International Brand Sites

The Senior Manager of Marketing, UK and International Brand Sites is a critical team member for the accelerated international growth of Anastasia Beverly Hills. This person will lead our day-to-day UK region Marketing initiatives and also acting as the lead of our growing portfolio of international brand websites. She/He/They will balance a digital-first strategic approach with demonstrated expertise implementing omnichannel marketing and business-building programs. 

The right candidate has a proven track record of balancing individual accountability with strong cross-functional partnership. They will be a strategic, innovative, collaborative team member who is customer centric and results oriented. They must possess an analytical mindset, have superior communication skills and be adept at problem solving quickly and creatively.

UK Marketing Job Functions:

This individual will be our key Marketing lead within the UK by planning, strategizing, and leading the reignition of our brand awareness and accelerating our sales performance within the United Kingdom. This Senior Manager will be accountable for the regional Marketing budget, managing the proper allocation dollars to overcome competitive challenges and grow our rank & share.

• Regularly monitor all partner websites to ensure that ABH is receiving our planned share of voice, placements, and product focus.   
• Monitor in-region Ratings & Reviews, noting competitive opportunities in the review platforms to identify potential points of differentiation.   
• Regularly recap business status and project progress to senior leadership.
• Create and cultivate relationships with retail marketing partners (Retailers and Pure Players) to ensure maximum exposure and advocacy for the brand.   
• Create and own annual marketing calendars and decks by retailer for seasonal presentations in market that communicate the future vision of ABH. 
• Partner with in-market agencies, vendors, and retailers to ensure execution of agreed marketing and commercial programs and COOP commitments.

• Work in close partnership with VP of Marketing and Sales Account Management to create marketing strategies that drive awareness, customer acquisition and conversion for ABH.

• Manage all creative asset requests for marketing & public relations and take lead on creative briefing for all special projects.  Honor timelines that are set by Brand Office for artwork deadlines.
• Direct the resizing and distribution of assets to retailers and ensure their proper placement/execution and UX flow.
• Provide market intelligence and key insights to the VP and our Media teams regarding needs, trends, and pain points for inclusion in COOP and full funnel campaigns. 
• Collaborate with field team and visual merchandising team seasonally on the most effective in-store selling tools which will drive consumer curiosity and help the teams educate on brand pillars and KPIs.

Global Brand Sites Job Functions:

The Senior Manager will also be the lead on growing our Global brand websites outside of the US, as well as launching new ABH sites in key markets. This individual will have demonstrated success in blending commercial strategies, performance marketing strategy, and content management.

• • Manage the Marketing and Content workflow between the Brand Office and the website management partner. Streamline briefs to ensure an efficient, on brand, responsive work product is delivered according to deadline.
  • Work to create a destination site that is the best expression of the brand in market.  Ensure that visual and written voices are consistent with the US parent site on all touch points.
  • Be the collaborative connection between our website management partner and the ABH regional marketing team to ensure that all market actions are coordinated.  Prevent cannibalization of effort between the teams.  Understand the sensitivities of protecting the existing retail businesses and find ways for all parties to win.
  • Monitor the website management partner’s full funnel activities, ensuring global alignment on performance marketing objectives.
  • Adapt and apply CRM and loyalty elements of the US parent site for regional tastes.
  • Deliver topline and bottom line according to fiscal plan.  Communicate deviations on a monthly basis.
  • In connection with Brand Social team, facilitate the selection and briefing of influencers for each market and align content with global direction.
  • Work with the teams to ensure all marketing spends are within budgets. Ongoing analysis of ROI for all spends required. (Samples, GWPs, promos, performance marketing, influencers, etc.)
  • In partnership with Brand Office, lock the COOP 2 budget split that reflects the needs of the market.

Requirements:

• Minimum 5 years Marketing experience.  Preferred areas include:
  • Beauty or Color Cosmetics
  • Retail Channel Marketing
  • Ecommerce Marketing
• Requires a bachelor’s degree in business, marketing, or related area
• Team player with a positive attitude that is able to adapt to changing circumstances
• Excellent written and verbal skills
• Superior customer service skills
• Proven relationship building
• Strong business acumen
• Bias for action – ABH is an entrepreneurial culture of test and learn.  Test small, learn/succeed/fail fast. Take the good, make it great. Learn from the mistakes and don’t make them again.
• Must possess a natural affinity and love for country cultures and nuances.  Must embrace diversity, identify regional trends/tastes and exploit white space opportunities.
• Strong market listening skills including social media community mining.
• Natural relationship builder – in particular, the art of generating outcomes via Zoom and from a long distance is key.
• Amiable, yet firm personality for negotiation.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to interpret and understand budgets. Must have strong analytical skills.
• Must be a self-starter with the ability to multi-task
• Must be able to work well under pressure and thrive in a fast-paced environment
• Candidates must be based in the United Kingdom
• This is temporary contract for 12-months covering a leave of absence. 

Physical Demands:

• Sitting, Occasional standing, Typing