Marketing Executive

Job Title

Job Description

So, who are we?
Hello, we’re IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.

We are ambitious. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.

We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

Your team

This role is part of our Australian Marketing team – they are responsible for growing our business by building our brand, acquiring new Clients then engaging and retaining them.

Your role in the Team’s Success

Your role will be to support both the Brand and Acquisition marketing functions through the planning, delivery and assessment of BaU and campaign activity..

You will be an essential part of the team coordinating a wide range of projects across multiple disciplines including integrated communications and broadcast advertising, performance marketing in digital channels, PR, partnerships and sponsorships. You will also be a vital conduit for communication with stakeholders and Agency partners.

What you’ll do

Support the Senior Brand and Acquisition Managers with:

• Campaign Planning
  • Actively participate in the quarterly and annual planning processes including budget allocation proposals.
  • Analyse research to find actionable insights, identify growth opportunities and generate ideas for campaign activity.
  • Perform comprehensive competitor analysis to identify gaps within the market.
  • Maintain a quarterly and annual view of all campaigns and messages in market.

• Campaign Delivery:
  • Brief writing for creative, media, PR and reporting requirements to internal and external agencies and teams.
  • Develop detailed timelines and traffic creative development through the internal IG Agency and external media partners.
  • Review and perform QC on all assets being a custodian of the IG brand, Compliance protocols and tone of voice to ensure all creative is compliant.
  • Provide constructive and effective feedback to all agencies on work provided.
  • Manage compliance and senior stakeholder sign off on all assets going to market.
  • Monitor and optimise campaign performance with internal paid media specialists.

• Conversion Rate Optimisation:
  • Support in the delivery of a range of initiatives to increase client conversion from app start to trading.
  • Work with London & Bangalore-based CRO team to identify opportunities across UX and CX.
  • Advocate for and help deliver CRO initiatives that drive first trade numbers.
  • Work with internal teams to develop compelling content for integration through client journeys.

• Improve Ways of Working:
  • Be constantly on the look out for ways to improve efficiencies in campaign production and delivery.
  • Build and improve templates, trackers and other process documentation or tools.
  • Explore, learn and present cases for use of new applications or tools.

What you’ll need for this role

Ideally you would have experience either Agency or Client side in running integrated communications and marketing campaigns. Specifically:

• Executional Excellence:
  • Experience managing multiple simultaneous campaigns, projects or deliverables in a communications or marketing channel. Exceptionally organised being able to manage multiple jobs with multiple deliverables over multiple timelines.
  • Strong written and spoken English including excellent brief writing and creative writing to be able to write and edit copy, scripts and content.
  • Experience building and managing complex timelines developed in advance with comprehensive stakeholder consultation. Be able to give thought to QA process, turn around times and time zone differences.
  • Very strong communications skills to manage regular stakeholder kick offs and check ins and present confidently.
  • Ability to lead post-campaign analyses for all activity to summarise performance and identify opportunities for optimisation.

• Commercial Acumen:
  • Be able to apply a commercial assessment framework to initiatives in order to determine investment and expected ROI.
  • Identify opportunities to improve marketing ROI across role remit. Finding was to be more efficient and spend our money better.
  • Manage PO raising and invoice processing utilising and improving where possible existing budgeting documentation and processes.

• Creative Mind:
  • The ability to visualise ideas and understand layers of messaging in creative and communications.
  • Think outside the box to find different ways of doing things and communicating.
  • Be able to critically assess creative work including visual design, VO and audio, written tone of voice.

• Ways of Working:
  • Be able to utilise in office days to build cross functional relationships and maximise effectiveness of face to face time.
  • Identify and recommend ways to improve efficiency across team deliverables.
  • Lead transparent and timely communication across functions, bringing people into the process early and comprehensively.
  • Seek and adapt to regular feedback being comfortable with constructive criticism and embracing feedback as an opportunity to grow and improve.
  • Be a keen learner who asks questions and wants to get to the bottom of anything they don’t know.
  • Have excellent time management understanding the time required to complete tasks and prioritising time to get the most pressing tasks done first.
  • Be actively involved in office culture and happy to present work and achievements to peers representing the Marketing function.

How we work

We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office – which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:

• Lead and Inspire: Drives trust, alignment, and enthusiasm
• Think Big: Focus on the problems that most impact commercial outcomes
• Champion the client: Understand and prioritise client's needs
• Deliver at pace: Push for fast, sustainable growth;
• Raise the bar: Take ownership, be accountable and share feedback

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We’re committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that’s why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.

The Perks

Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.

It really is more than a job. We’ll recognise your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.

• Performance-related bonuses
• Insurance and medical plans
• Career-focused technical and leadership training
• Two volunteering days per year
• One day of birthday leave per year
• Contribution to gym memberships and more
• Flexible working hours and work-from–home opportunities

Learn more about the Perks here!

Join us for this exciting journey. Apply now!

Number of openings