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Growth Marketing Coordinator

Remote: 
Full Remote
Salary: 
75 - 99K yearly
Experience: 
Mid-level (2-5 years)
Work from: 

Offer summary

Qualifications:

2-5 years of digital marketing experience, Strong analytical and project management skills, Experience with HubSpot and Google Ads, Proficiency in CRM and marketing automation tools.

Key responsabilities:

  • Execute email and digital marketing campaigns
  • Manage paid media across various platforms

Thorn logo
Thorn SME https://www.thorn.org/
51 - 200 Employees
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Job description

At Thorn, our cause is our code. We are a nonprofit whose mission of defending children from sexual exploitation and abuse is deeply embedded within our core—a shared code that drives us to do challenging work with resilience and determination.

Here, you’ll work and grow among the best hearts and the best minds in tech, data, and business alongside our network of independent partners, NGOs, and law enforcement agencies. Together, we’re focused on building technology that protects children’s futures. We are looking for dynamic problem solvers with the desire to help address some of today’s toughest issues. You'll collaborate with a diverse group of peers in a remote environment centered on wellness, care, and compassion.

In 2019, we took the stage at TED and shared our audacious goal of eliminating child sexual abuse material from the internet. Come join us to help make this goal a reality and build a world where every child can be safe, curious, and happy.

About the Role

Thorn is seeking a detail-oriented and analytical Growth Marketing Coordinator to support our growth marketing initiatives across both our B2B and nonprofit audiences. The ideal candidate will have hands-on experience executing digital marketing campaigns, managing paid social media advertising, and working with marketing automation platforms. This role will work closely with the Senior Growth Marketing Manager to execute strategies that drive donor acquisition and platform adoption of our child safety technology.

Thorn’s Marketing & Communications team serves as the public face of Thorn. We drive adoption of our child safety technology, donor acquisition, and trust and influence with key public audiences, ensuring the financial sustainability of our organization. Using our expertise, we identify, cultivate and move Thorn’s audiences to take actions that advance Thorn’s mission. 

What You’ll Do

  • Campaign Execution & Management:
    • Execute email marketing campaigns including list segmentation, email builds, and campaign scheduling in HubSpot
    • Build and maintain landing pages for campaigns and offers
    • Support the execution of annual fund campaigns and monthly donor initiatives; support the execution of Account-Based Marketing campaigns and monthly industry initiatives
    • Assist in implementing lead nurturing automation workflows and sales sequences
  • Paid Media Management:
    • Set up and manage paid social media campaigns across LinkedIn, Facebook, and Instagram, as well as additional ad networks as needed.
    • Monitor campaign performance, budget pacing, and ROI, and escalate any performance issues to the Senior Growth Marketing Manager
    • Create regular performance reports with insights and optimization recommendations
    • Execute and monitor Google Search Ad campaigns
    • Implement tracking parameters and ensure proper attribution
  • Analytics & Reporting:
    • Pull and analyze campaign performance data across multiple platforms
    • Create and maintain dashboards in Google Looker Studio and other reporting tools
    • Track key performance metrics and provide regular updates to Senior Growth Marketing Manager
    • Collaborate with Senior Growth Marketing Manager to identify trends and opportunities for optimization, then implement those optimizations
  • Operational support:
    • Maintain marketing campaign calendars and documentation
    • Assist with budget tracking and reconciliation
    • Support cross-functional collaboration with sales, philanthropy, and product teams
    • Help manage relationships with external vendors and agencies

What We’re Looking For

  • 2-5 years of experience in digital marketing, with focus on campaign execution, marketing automation and paid media
  • Experience working on multiple brands, with the ability to quickly switch between brands, as well as nonprofit and B2B strategies. 
  • Hands-on experience with HubSpot, Salesforce, or similar CRM platforms
  • Experience managing paid social media campaigns on LinkedIn, Facebook, and Instagram
  • Proficiency with Google Ads and Google Analytics
  • Understanding of digital marketing tracking, attribution, and reporting
  • Strong analytical skills and data-driven mindset
  • Excellent attention to detail and project management abilities
  • Eagerness to learn and grow in a fast-paced environment
  • Experience with marketing automation and email marketing
  • Strong communication and collaboration skills
  • Commitment to Thorn's mission and putting the children we serve at the center of everything you do

Technologies We Use (for relevant roles)

  • Facebook Ads Manager
  • LinkedIn Campaign Manager
  • Google Ads
  • Funraise
  • Hubspot
  • Salesforce
  • WordPress
  • Google Analytics
  • Google Looker Studio
  • Google Workspace
  • Google Tag manager
  • Asana
  • Slack

Compensation and Benefits

A reasonable estimate of the compensation range for this role is $75,000-99,000/year. This range takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to location; skill sets; experience and training; licensure, and certifications.

Our remote-first work model is structured around working from home most of the time. But, there will be times that employees are expected to travel. For example, Thorn may host company-wide gatherings, and smaller teams may hold in-person meetings and team-building events, or require attendance at specific conferences.

At Thorn, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Thorn can mean for you.


Thorn is a strong and flexible team because of the diverse backgrounds of our staff. This includes professional background, subject matter expertise, culture, race/ethnicity, sexual orientation, gender identity and expression, language, hobbies, etc. We strongly encourage women, minorities, and people from underrepresented backgrounds to apply. Your skills are needed here.

Thorn is committed to the full inclusion of all qualified individuals. In keeping with our our commitment, Thorn will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact our team at hiring@wearethorn.org

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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Experience

Level of experience: Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Detail Oriented
  • Collaboration
  • Communication

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