Director of Performance, Frame

Skylight’s mission is to build the OS of the family. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Through a singular focus on care for our customers, Skylight has scaled from a school project to over $190M in annual revenue while being completely bootstrapped. We have a huge opportunity to make family life easier and more connected, and that’s why we have been working hard to expand our team.

We are hiring a Director of Performance with prior experience in growing top and bottom line for DTC/Amazon ecommerce brands. As the lead of the Skylight Frame business, you will report directly to the VP of Growth and be responsible for leading and executing on profitable growth strategies. This is a great role for an entrepreneurial and performance-driven marketer who has a proven track record of growing brands.

Responsibilities:

• Own the DTC and Amazon growth strategy: Identify, experiment, and implement initiatives to boost new customer acquisition. Consistently analyze overall performance to refine campaigns to maximize efficiency. Collaborate with the Amazon team and Ecomm team on sales channel growth on Amazon and DTC, respectively. 
• Forecast orders & growth: Work closely with the finance and operations teams to build growth and sales forecasts. Create marketing budgets that tie into our financial goals.
• Build the marketing plan and channel mix: Lead the ongoing management across the marketing mix including (but not limited to) Paid Social, TV/Streaming, Audio, SEM, SEO, Display, Print, Influencers and Affiliate. Collaborate with the CRM lead on the email/sms strategy.
• Own creative output: Support paid and owned channels with new creative (sourced from a mix of the internal creative team and external partners) to develop and optimize creative assets. 
• Own the analytics: Ensure all tactics are measurable and own the reporting and analysis of your initiatives. Set, measure and continuously optimize key metrics – CPA/CAC, ROAS, Contribution. Use and refine marketing attribution capabilities including media mix modeling.
• Lead the team: Lead and set the direction for a small team (including contractors and agencies), define OKRs and goals, and guide the team towards achieving them. 

Requirements

• 8+ years of growth marketing experience.
• Must have significant e-commerce experience (DTC and Amazon) in a strategic marketing role.
• Background in consumer electronics is a plus.
• Expertise in the following channels: Paid Social, TV, Audio, Print, Search Engine Marketing, Search Engine Optimization, Affiliates and Amazon.
• Experience actively managing a full media budget.
• A Bachelor’s Degree or equivalent in a related business field.

Benefits

Our competitive compensation package includes:

• Competitive Salary + Equity Package
• 401K matching
• Wellness, learning, and home-office budgets
• Health, Dental & Vision Medical Plans
• Tremendous autonomy to set the direction of your work
• Unlimited PTO
• Company holidays on the first Friday of every month (February - October)

Equal opportunity employer

Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. If you’re the best person for the job, we want you on board!

For Colorado-based candidates, the range being offered for this role is $180k-200K based on experience and for California-based candidates, the range being offered for this role is $180k-200K based on experience. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of this law.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.