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Digital Marketing Specialist

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
Minnesota (USA), United States

Offer summary

Qualifications:

Bachelor's degree in marketing or related field, 3-5 years of experience in digital marketing, Familiarity with WordPress and BigCommerce, Proficient in HTML, CSS, and Google Analytics.

Key responsabilities:

  • Manage day-to-day execution tasks for digital marketing
  • Assist with campaign production and analytics tracking

AbleNet, Inc. logo
AbleNet, Inc. SME https://www.ablenetinc.com/
51 - 200 Employees
About AbleNet, Inc.
AbleNet is a global provider of medical-grade assistive technology that is ableSAFE and ableSTRONG. For over 35-years, AbleNet has continued to innovate new products and better products that are easier to use, adhere to new safety standards, and help individuals and those that support them achieve best outcomes. In the United States, AbleNet provides a streamlined funding service that minimizes the workload of speech-language pathologists (SLPs) by assisting them in obtaining a medical insurance funded QuickTalker Freestyle speech device for individuals with communication disorders. The service AbleNet provides removes barriers to success and gives the SLP more time to deliver best-in-class speech services.The AbleNet customer service, funding, business development, operations, and ableCARE Product Success team members are industry leaders providing best-in-class service. Every day they ensure best outcomes for anyone considering or using AbleNet products and services. As an organization, AbleNet strives for equity and provides an environment where employees are engaged and always working towards making what we have today better tomorrow. As an ESOP organization, every AbleNet employee has an ownership stake and vested interest in the company.
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Job description

 

POSITION SUMMARY:


The Digital Marketing Specialist provides essential support for AbleNet’s digital marketing efforts by managing day-to-day execution tasks, maintaining the company’s online presence, and assisting with campaign operations. This role ensures the smooth execution of website updates, campaign production, and analytics tracking, enabling the marketing team to deliver impactful initiatives efficiently
 


Digital Execution and Website Support
  • Update and create web pages as requested using BigCommerce Theme Builder, HTML, and Elementor Theme on Wordpress.
  • Manage and update product listings on the BigCommerce storefront, ensuring accuracy and consistency.
  • Manage URL redirects and ensure seamless navigation across updated website content.
  • Oversee file server management, ensuring all digital assets are stored, organized, and easily accessible.
Campaign Execution Support
  • Assist in back-end campaign production, including setting up campaigns in Salesforce.
  • Support email preparation, list segmentation, and survey creation as needed.
Analytics and Reporting Support
  • Set up campaign tracking in Google Analytics, including tagging, tracking URLs, and creating dashboards.
  • Assist in monitoring and reporting on campaign performance metrics.

CORE COMPETENCIES, SKILLS & ABILITIES: 
 


  • Strong attention to detail and ability to manage multiple tasks simultaneously.
  • Basic knowledge of website content management systems (e.g., WordPress) and eCommerce platforms (e.g., BigCommerce).
  • Familiarity with campaign tools like Salesforce and marketing automation platforms (e.g., Pardot).
  • Understanding of Google Analytics for campaign tracking and reporting.
  • Proficient in HTML and CSS for website updates and basic webpage creation.
  • Basic knowledge of Photoshop for image editing and content preparation.
  • Understanding of User Experience (UX) design concepts to support website updates and content presentation.
  • Excellent organizational and time-management skills.
  • Proactive problem solver who can work independently and collaboratively.
     
     

POSITION REQUIREMENTS:


Education & Experience

 


  • Bachelor’s degree in marketing, communications, or a related field (or equivalent professional experience).
  • 3–5 years of experience in digital marketing.
  • Experience with tools such as: WordPress or similar CMS, BigCommerce or other eCommerce platforms, Salesforce or other CRM systems, Google Analytics and related tagging tools, Marketing automation platforms (e.g., Pardot, HubSpot).

 

 

 

 


 


 


Required profile

Experience

Level of experience: Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

BigcommerceHyperText Markup Language (HTML)Digital MarketingGoogle AnalyticsSalesforceCampaign ManagementCascading Style Sheets (CSS)WordPressPardot (CRM Software)User Experience (UX)Adobe Creative Cloud

Other Skills

  • Organizational Skills
  • Time Management
  • Detail Oriented
  • Problem Solving
Are you interested?

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