Social Media Specialist

Schedule:

• 20 hours per week
  
• Monday to Friday, anytime

Client Timezone: Elicott City, Maryland

Client Overview

Join a thriving medical aesthetics business at the forefront of beauty and wellness. This innovative med spa offers a comprehensive range of cutting-edge treatments, including dermal fillers, Botox, RF microneedling, aqua facials, and various esthetician services. As a rapidly growing player in the aesthetics industry, they’re seeking a creative and dedicated professional to elevate their digital presence and connect with their audience in meaningful ways.

Job Description

Embark on an exciting journey as a Social Media Specialist/Manager for a dynamic medical aesthetics business. In this role, you’ll be the driving force behind crafting and executing a compelling social media strategy across multiple platforms. You’ll have the unique opportunity to showcase a wide array of aesthetic services, translating complex beauty treatments into engaging, shareable content. Working closely with the brand manager, you’ll be instrumental in shaping the company’s online identity, increasing brand awareness, and fostering a community of beauty enthusiasts. This position offers the perfect blend of creativity and strategy, allowing you to make a tangible impact on a growing business in the exciting world of medical aesthetics.

Responsibilities

• Spearhead content creation and management across Facebook, Instagram, TikTok, and other relevant platforms, ensuring a cohesive and engaging online presence
  
• Collaborate closely with the brand manager to develop and maintain a consistent brand voice and messaging strategy across all social channels
  
• Design and implement an effective content calendar, maintaining a regular posting schedule to keep the audience engaged and informed
  
• Unleash your creativity by developing original, eye-catching content when there’s a lack of provided material, showcasing the spa’s services in innovative ways
  
• Stay ahead of the curve by monitoring and adapting to emerging social media trends, incorporating them into the overall strategy
  
• Foster community engagement by promptly responding to comments, messages, and mentions, building strong relationships with followers
  
• Conduct regular analysis of social media metrics, providing insightful reports to guide future strategy and demonstrate ROI
  

Requirements

• Proven track record in social media management, with a preference for experience in the beauty, wellness, or medical aesthetics industry
  
• Deep understanding of various social media platforms, their unique features, and best practices for each
  
• Strong portfolio showcasing exceptional content creation skills, including graphic design and video editing abilities
  
• Self-motivated with excellent time management skills, capable of working independently and meeting deadlines
  
• Outstanding written and verbal communication skills, with a keen eye for detail and brand consistency
  
• Proficiency in social media analytics tools and the ability to translate data into actionable insights
  
• Passion for staying updated on industry trends and a proactive approach to incorporating new ideas into social media strategies
  
• Ability to simplify complex topics related to medical aesthetics and present them in an engaging, accessible manner to a diverse audience