EverPro - Head of Brand & Creative Services (Remote, US)

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/

We are looking for a Head of Brand & Creative Services to lead brand transformation for our EverPro vertical.  At EverPro, we empower Home Service Professionals with a suite of innovative solutions that enable them to work efficiently, communicate effectively and thrive financially. EverPro is a leading provider of business management software, customer experience applications and billing & payment solutions for our customers in SMB services industries. As someone who is passionate about cultivating compelling product brands, you’ll lead the development and activation of the EverPro brand and further develop the brand transformation roadmap for the solution sub-brands within the portfolio.  You will report to the Head of Marketing for EverPro and lead a team driving all brand activities, creative services, and organic social media.

Responsibilities:

• Brand Strategy & Development:
  • Establish and refine brand vision, positioning & messaging to ensure consistency across all touchpoints.
  • Build the foundations to increase awareness, enhance EverPro and sub brands’ identities, and create a positive perception among target ICP audiences.
  • Partner with strategy, product & marketing team members to understand product roadmaps to generate a brand transformation roadmap with corresponding branding activities.
• Brand Identity:
  • Oversee the development and maintenance of brands’ visual and verbal identity including logos, typography, iconography, color palettes and visual style.
• Market Trends and Brand Insights Generation
  • Monitor emerging industry trends and market shifts to identify new opportunities for innovation and differentiation.
  • Stay ahead of evolving brand, creative and design trends to ensure the company’s visual identity, messaging and campaigns remain relevant and resonate with target audiences.
  • Conduct competitive brand analysis and leverage industry insights to inform brand strategy, positioning, and creative direction.
  • Collaborate with internal teams to translate market trends and customer insights into actionable brand initiatives that drive engagement and growth.
  • Provide insights for and help to develop executive level presentations.
• Campaign Development & Support
  • Align your team to collaborate with marketing leaders to develop integrated campaigns that follow brand & creative strategies and support business objectives.
• Team Leadership
  • Cultivate customer empathy and centricity.
  • Inspire creativity.
  • Oversee a team of creative professionals and external partners.
• Performance Analysis
  • Develop ways to track, analyze and inform the performance of marketing campaigns and creative initiatives, leveraging data and insights to optimize future efforts.
• Operations:
  • Oversee central asset management and deployment.
  • Oversee campaign workflows (and Asana guidelines) requiring creative services.
  • Lead development of SLAs for all assets.

Skills and Experience needed for success in this role:

• 12+ years’ brand strategy and product marketing expertise, including strategic product and brand consolidation work
• Deep understanding of SaaS product strategy development and implementation
• 7+ years’ creative leadership
• Strategic thinking
• Excellent communication & presentation skills with the ability to articulate brand vision and strategies to stakeholders
• Highly adept at cross functional collaboration and project management

Where: {REMOTE, US}
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States or Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits and Perks:

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program

Compensation: The target base compensation for this position is $180,000 to $190,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.