About Us
Low Battery is a network of nine social-first brands reaching an audience of over 50 million. We're the destination for the next generation of superfans seeking entertainment related to music and culturally relevant content. Our brands span music, fashion, gaming, news, and more:
- RapTV | What's Next in Hip Hop & Culture | @rap
- Bars | For Die-Hard Hip-Hop Fans | @bars
- Concerts | Live Hip Hop & New Music for the Next Generation | @concert
- ReggaetonTV | Latin Music & The Culture Surrounding it | @reggaetontv
- Drip | What's Next In Fashion, Style, & Culture | @drip
- Controller | All Things Gaming & Entertainment | @controller
- PopHive | The Buzz on All Things Pop Culture | @pophive
- Country Hub | Country, Now | @countryhub
The Opportunity
We are seeking a Social Lead, Emerging Brands to lead our Emerging Brands Social Pod, overseeing the growth and strategic direction of four key brands: Pop Hive, Concerts, CountryHub, and Hoodlum. This role will initially manage a team of two Social Media Managers, with opportunities to expand and lead a larger team in the future. The position reports to the VP of Content and collaborates closely with the Social Lead, Core Brands.
Our Culture
We're building a special team obsessed with craftsmanship and high standards. We're transparent about the fact that working here isn't easy – we're cultivating a unique culture to make our ambitious vision a reality. Our team is characterized by:
- Big ambitions matched by uncommon hard work and commitment
- High degree of autonomy and a builder's mindset: "Stop complaining, Start solving"
- Radical obsession over our audiences
- Uncompromisingly high standards for quality and creativity
- Relentless accountability and ownership
- Overwhelming transparency matched with direct communication and feedback
- Atypical encouragement of failure and learning
- Desperate pursuit of truth and goals as opposed to looking good
We're early in our journey, paddling out to catch the big wave. While we strive to live these values daily, we acknowledge we're not perfect. Though our culture will evolve, many of these values are fundamental and will remain constant.
If you're excited about building something extraordinary and these values resonate with you – come be uncommon with us. We look forward to working with you!
ResponsibilitiesDevelop strategy. Lead Strategy Development, Growth, and Innovation across Low Battery’s Social Brands, including @rap, @drip, @bars, @concerts, @pophive, @countryhub, @uncut, @reggaetontv, and more with combined cross-platform audiences of more than 45M
Manage the team. You’ll have direct responsibility over a growing team of social media managers & social leads. This isn’t project coordination — your output & results are team output and results — you’ll coach, develop, and mentor your team in addition to providing performance reviews
Social is 24/7. News breaks on nights, weekends, and holidays. Working shifts during these times is part of the game and is required, especially in supporting your people
Sales team collaboration. Work closely with Sales to execute against RFPs. Contribute social media insights during proposal development, oversee campaign rollout, and provide performance data to inform future RFPs
Be a social media savant. Stay abreast of social media trends, emerging platforms, and industry best practices. Introduce new ideas and strategies to keep our social media presence fresh, relevant, and ahead of competitors
Support the team. When necessary, support emerging social pages, particularly during breaking news, large-scale campaigns, or when team members are absent. Ensure consistent and high-quality output across all accounts
Content planning. Oversee the creation of a quarterly content calendar and lead virtual & in person tentpole strategy across social brands.
Hiring. Support & oversee all social department hiring including working with in-house & external recruiters & supporting social leads.
Social Intelligence. Build documented reporting process that allows data to flow up through the organization to support decision making across sales, social, content, & within leadership.
Platform relationships. Build and maintain direct relationships with key contacts at major social platforms. Advocate for verification, platform tools, and support when needed.
Budget management. Own the social department's P&L including tools/software costs, paid promotion budgets, freelancer allocation, and team headcount planning.
