Marketing at TRACTIAN
TRACTIANโs Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journeyโfrom initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIANโs technical expertise and transformative solutions.
What you'll do
As the Director of Demand Generation (Inbound) at TRACTIAN, you will own and scale Tractianโs inbound marketing engine, driving organic and paid acquisition, content strategy, conversion optimization, and lead nurturing to accelerate revenue growth. You will take a data-driven approach to maximize SEO, paid media performance, CRO, and demand generation, ensuring seamless alignment between Marketing, Sales, and Product teams. Your focus will be on attracting, engaging, and converting high-quality leads into pipeline and revenue through strategic inbound and outbound initiatives.
ResponsibilitiesDevelop and execute a full-funnel inbound marketing strategy, integrating SEO, paid media, CRO, and lead nurturing to maximize pipeline and revenue growth.Own and optimize paid media performance, ensuring efficient budget allocation across Google Ads, LinkedIn Ads, Meta Ads, Bing Ads, and retargeting campaigns.Lead SEO and content marketing efforts, driving organic growth through technical SEO and content optimization strategies to increase visibility and traffic.Implement and scale CRO initiatives, optimizing the website, landing pages, and user journey to improve conversion rates and lead-to-revenue performance.Oversee lead scoring, segmentation, and automated nurture workflows to engage the right prospects at the right time.Optimize website growth, structure, and performance to enhance discoverability, engagement, and conversion rates.Drive sales alignment, ensuring smooth lead handoff, pipeline tracking, and continuous feedback loops to optimize inbound and outbound marketing impact.Build and lead a high-performance inbound marketing team, fostering a culture of innovation, testing, and rapid iteration.RequirementsProven experience scaling inbound marketing in a B2B SaaS, industrial technology, or high-growth tech environment.Deep expertise in SEO, paid media (Google Ads, LinkedIn, Meta), content marketing, and demand generation.Strong background in CRO and lead nurturing, with hands-on experience optimizing conversion funnels and marketing automation workflows.Experience managing multi-channel paid acquisition strategies, balancing organic and paid lead generation for optimal performance.Proficiency with Google Analytics (GA4), marketing automation platforms (HubSpot, Marketo, Pardot), CRM systems (Salesforce), and attribution modeling.Strong understanding of sales funnel optimization, pipeline acceleration, and revenue impact metrics.Ability to collaborate cross-functionally with Sales and Product teams to align marketing efforts with GTM strategies.Leadership experience with a track record of building, mentoring, and scaling high-performing inbound marketing teams.Expertise in integrating organic and paid search strategies to maximize ROI and enhance SEM performance.Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
