Digital Content Specialist

Come Grow With Us

Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational, and technological support services to the post-secondary education sector. GCE works in partnership with Grand Canyon University (GCU) to benefit thousands of students, families, and the local inner-city community. We put people first, drive innovation, and do good in the community in which we live and work.

The Digital Content Specialist (DCS) is responsible for collaborating with the Digital Content Marketing team to write and edit content for university client blogs and websites. Also responsible for posting new content and updating outdated content. Responsible for keeping information displayed on the sites fresh, informative and appealing.  The “content strategy” is to create, write and manage content to achieve business goals and be a voice for GCE clients. 

What you will do:

• Assist with executing content marketing initiatives to drive website traffic and leads.

• Responsible for all the university partner web content, including writing, editing, optimizing and organizing new and existing content.

• Review and edit copy for all university partner websites, using both SEO and digital content best practices, voice, style and layout, and maintaining website copy documents to ensure all content is tracked and up to date.

• Responsible for maintaining/enhancing university partner blogs, including content creation.

• May participate in client-facing meetings as needed to ensure effective understanding of the agreed upon content strategy.

• Maintain effective business relationships with university client(s), internal marketing partners and other stakeholders.

• Collaborate with Digital Content Marketing team to ensure all pages are optimized.

• Ensure defined brand strategy is applied in all published content.

• Other duties as assigned.

What you will have:

• Bachelor’s degree in marketing, writing, English, public relations, communications or related fields

• Minimum of two years’ experience developing content for web

• Demonstrated experience writing, editing and optimizing web content and blogs, using SEO best practices, AP style and client brand voice, while still carrying out initiatives from leadership

• Experience with:

• Writing, editing and optimizing blogs and websites utilizing SEO best practices

• AP style writing

• Marketing analytics, ROI metrics and earned value assessment

• Proficient with Microsoft Office suite (Word, Outlook, Teams, Excel, PowerPoint and Publisher), project management software, CMS and SEO platforms

• Must pass pre-employment background investigation