Head of Digital Marketing

Are you a data-driven digital marketing leader ready to take the reins in a high-impact role? Join our clients senior leadership team as Head of Digital Marketing, where you’ll shape the future of their long-haul, tailor-made travel business. With a strong focus on performance marketing, social media, CRM, and email marketing, this is your chance to drive growth, enhance customer engagement, and make a lasting impact.

About The Business:

They are a well-established outbound travel company specialising in creating bespoke long-haul holidays for both B2C and B2B markets. Passionate about delivering exceptional customer experiences, they are seeking a dynamic and strategic marketer to lead our digital efforts.

What You’ll Be Doing:

• Digital Strategy: Develop and execute a comprehensive digital marketing plan aligned with the business objectives.
• Performance Marketing: Lead ROI-focused campaigns across paid search, display advertising, and affiliate marketing, with data-driven optimisation.
• Social Media: Drive engagement and brand awareness through innovative content and targeted campaigns on platforms like Facebook and Instagram.
• CRM & Customer Journey: Enhance customer engagement and retention with effective CRM strategies and tools, driving loyalty and lifetime value.
• Email Marketing: Create and optimise email campaigns to maximise impact and conversions, using data to personalise and refine communications.
• Team Leadership: Lead and mentor junior team members and external partners, fostering a collaborative and high-performance culture.
• Budget Management: Manage and maximise the digital marketing budget, delivering measurable results.
• Stakeholder Collaboration: Work closely with cross-functional teams to ensure a cohesive customer experience, presenting insights and results to senior leadership.
  

About you:

• Minimum 5 years’ hands-on B2C digital marketing experience, with expertise in performance marketing and CRM.
• Proven success managing social media campaigns and driving digital strategies in the B2C space.
• Strong analytical skills and a data-driven approach to decision-making.
• Proficiency in digital marketing tools (Google Analytics, social media management platforms) and CRM systems (e.g., Salesforce, Hubspot, Zoho).
• Exceptional communication and presentation skills, with the ability to influence at all levels.
• Travel or tour operator marketing experience is a plus but not essential.

What We Offer:

• Competitive salary plus up to 10% performance-based bonus.
• Remote working
• Professional development and leadership coaching opportunities.
• Employee share ownership scheme.
• A collaborative, inclusive workplace culture.
  

Ready to Make an Impact?

If you’re a hands-on, data-focused marketer with a track record of delivering results, we want to hear from you. Apply today with your CV and cover letter outlining your experience.