Conversion Rate Optimization Specialist - Part Time

Location: Fully Remote (Open to applicants based in Asia only)
Work Hours: Part-Time, Monday to Friday, 5:30 PM - 9:30 PM India Standard Time

About CoreBridge Solutions

CoreBridge Solutions is a leader in the business services industry, renowned for creating innovative, user-centric web solutions that redefine the digital landscape. We excel in sectors such as legal, financial, medical, and marketing, leveraging advanced technologies like AI to enhance user experiences and set industry standards. We invite you to bring your unique skills and collaborate with industry experts in our diverse team, where your work will directly impact our success and client satisfaction.

Job Overview

We are seeking a skilled Conversion Rate Optimization (CRO) Specialist to join our dynamic team. The ideal candidate will collaborate closely with our UX/UI and SEO teams to analyze, strategize, and implement data-driven solutions that maximize conversion rates and improve user engagement across all digital platforms. This role is essential in driving business growth and enhancing the overall customer experience.

Key Responsibilities

1. Optimization Strategy Development:
   • Design and implement CRO strategies to improve key performance indicators (KPIs) such as click-through rates (CTR), bounce rates, and overall conversion rates.
   • Conduct thorough analysis of user behavior, traffic trends, and conversion data to identify opportunities for improvement.
2. Collaboration with UX/UI and SEO Teams:
   • Partner with the UX/UI team to create user-friendly and visually appealing designs that enhance usability and customer engagement.
   • Work closely with the SEO team to ensure CRO initiatives align with traffic generation strategies and organic performance goals.
3. Testing and Experimentation:
   • Develop, execute, and analyze A/B and multivariate tests to evaluate the effectiveness of various design, content, and layout changes.
   • Use statistical analysis to validate test results and implement winning variations.
4. User Research and Analysis:
   • Leverage tools like Google Analytics, Hotjar, and similar platforms to gather insights into user behavior and website performance.
   • Conduct user surveys, interviews, and usability testing to gain a deeper understanding of customer needs and pain points.
5. Performance Reporting and Insights:
   • Prepare detailed reports on CRO campaign performance, highlighting successes, areas for improvement, and actionable recommendations.
   • Provide regular updates to stakeholders, ensuring alignment with business objectives.
6. Content and Design Optimization:
   • Collaborate with content creators and designers to ensure website and landing pages are optimized for conversion while maintaining brand consistency.
   • Monitor and refine calls-to-action (CTAs), forms, and other elements critical to conversion.
7. Continuous Learning and Innovation:
   • Stay updated on the latest CRO trends, tools, and best practices.
   • Implement innovative strategies to maintain a competitive edge in the market.

Qualifications

• Education: Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• Experience: 3+ years of hands-on experience in CRO, digital marketing, or related roles.
• Technical Skills:
  • Proficiency in CRO tools such as Optimizely, VWO, Google Optimize, or similar platforms.
  • Strong knowledge of web analytics tools like Google Analytics, Adobe Analytics, or equivalent.
  • Familiarity with UX/UI principles and SEO strategies.
• Soft Skills:
  • Excellent analytical and problem-solving abilities.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Why Join CoreBridge Solutions?

At CoreBridge, you’ll be part of a forward-thinking team that values innovation and excellence. Our mission is to push the boundaries of digital solutions, delivering services that not only meet but exceed expectations. Join us to contribute to projects that are reshaping industries, all while enjoying the flexibility of remote work and professional growth opportunities.

Benefits

• Remote work flexibility with the opportunity to work from anywhere in Asia.
• Significant milestone bonuses.
• Opportunities for professional growth, especially in leadership and digital innovation.
• Work-life balance that respects your time and commitments.

CoreBridge Solutions is dedicated to maintaining a productive, safe, and efficient work environment for all team members. To support this commitment, we use a live monitoring system during working hours. By applying for this position, you acknowledge and accept this monitoring process as part of your role. This system helps us ensure a supportive and effective work environment for everyone.