Digital Content Strategy Specialist

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners

Primary Duties and Responsibilities:

• Develop content strategies that support overall Risepoint business goals and user experience best practices across all digital assets.
• Support digital content strategy efforts pertaining to website migrations, launches, and ad hoc optimization requests.
• Cross team collaboration (UX Design, SEO, PMM, CAT, Content, MPM, etc.)
• Ensure that content strategy recommendations and UX best practices are adhered to when launching new partner websites, landing pages, or assets by providing content strategy recommendations and assist in project execution of website migrations.
• Work closely with the Content Administration Team to create optimized website templates that align with the testing/optimization learns to improve the user experience and content engagement
• Work with the copywriting and content administration teams to ensure templates and content strategy are being adhered to when launching new partners/programs
• Support content strategy efforts for supplemental projects (flesh out some more)

Education – Experience

• Knowledge of UX/CRO best practices and standards
• Comfort in working with analytics platforms (Adobe Analytics, Google Analytics, or similar)
• Minimum of 1-3 years’ digital marketing experience with e-commerce or transactional sites
• Demonstrated success in improving UX, engagement, lead generation, and conversion
• Bachelors in English, Communications, Marketing or similar

Skills

• Excellent written and verbal communication skills
• Strong content strategy and creative skillset
• Demonstrates critical thinking and problem-solving skills
• Ability to manage their own schedule and their own projects
• Ability to work collaboratively with others
• Detail-oriented, organized self-starter with the ability to multi-task in a fast-paced environment
• Ability to balance working on different projects while adhering to various deadlines 
• Possesses strong quantitative skills, including analytical abilities
• Proficiency using digital content management tools and platforms CMS and CRM systems (i.e., Wordpress, Drupal, etc.).

Work Location:

• Remote, 40 hours/week (Mon-Fri), contract position with potential for full-time employment

About Risepoint

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

RisePoint is an equal opportunity employer and supports a diverse and inclusive workforce