SNR Conceptual Copy Writer - 12 months FTC

Role: Snr Conceptual Copy Writer (Social Creative)  

Job Level: Snr (8 – 10 years' experience)

Type of Contract: 12 months FTC 

Start Date: ASAP  

Language: Proficiency in English is required as we are a global business  

Best in Class Creative  

• Delivery of best-in-class creative, quality and QC across all outputs.  

• Creative Vision & Direction   
  Execute on creative vision and direction across all briefs.    
  Think not only about the current scope but also about the type of projects that can elevate the work and account to a higher level.  

• Strategic Approach to Creative briefs   
  Proactively explore a consistent strategic approach to our creative work through the team developing and implementing creative strategies and campaigns that effectively communicate the client's message and meet their marketing goals.  

Creative QC   
Ensuring the highest quality of creative output by conducting regular reviews, providing feedback, and maintaining attention to detail.   
Develop robust QC processes within the Creative team, ensuring accountability of QC runs through the team from most junior to most senior.   

• Ensures all creative output complies with:  

• The client brief  

• Platforms/Media/Technical specs  

• Brand & Campaign guidelines  
    

• Briefs   

• Interrogate briefs to ensure process is followed,  and encourage detailed briefings with clients and presentations and feedback with clients throughout.   

• Ask questions and liaise with Production/Account/Clients to get the necessary information.  

• Prepare briefings to creative and production teams to align on project scope/approach, drive ambition and goals of the project  
    

• Critical Thinking - Reinforce the importance of Critical Thinking in the team, promote curiosity within briefs/media plans to proactively suggest more effective solutions to clients   

• Creative Presentations: Presenting and pitching creative concepts, strategies, and campaigns to clients, stakeholders, and internal teams.   
  Effectively communicating the rationale and benefits of creative ideas.  

• Art & Copy - Ensure work is created with design and copy created simultaneously and driving output to be greater than the sum of its parts.   

• Professional Development Continuously enhancing knowledge and skills through training, mentoring, presentations, attending workshops, and staying informed about advancements in the creative field.  

 Be a true Creative Partner and Brand Guardian  

• Speak fluently of all the brands and products you’re across  

• Become familiar with the products, their aesthetics, brand history and TOV across its brand and business units to avoid feedback.  

• Full understanding of the brands and their audiences and how communication is needed for each.  

• Driving market understanding and alignment in market/country needs + audience nuance to ensure Creative lands with impact in each country/market.  
   Client Relationship Management - Build relationships with clients and be a go-to for clients for escalation.  

• Effective sharing across markets, understanding market needs and how these could translate globally  

• Brand Guidelines - Fully aware of existing and new Brand & Campaign Guidelines - Feed into summary documents with ACD of key areas for attention for the team spanning concepts/design/copy. Ensure is shared through presentations/workshops with all Creative teams  

• Account Growth  

• Proactively explore growth opportunities within existing client relationships and develop approaches with account teams and GCD/ACD  

• Collaborate with Market Account teams to seek other business verticals in client teams to promote our expertise and experience to drive new briefs  

• Share documents/presentations to promote our capabilities to clients, globally  

Wider OLIVER thinking and understanding:  

• Bring best practice thinking from across OLIVER and past agency experience  
• BrandTech Group Companies - Collaborate on tests/pilots of BTG services in line with Studio’s scope (for example Pencil Pro - using AI for copy assistance), to create compelling creative faster/better/more efficiently   
• Getting out of your silo - encourage yourself to have a broader awareness of the OLIVER biz landscape and how they can engage and develop deeper integration 
• Industry Research and Trend Analysis - Staying updated on industry trends, emerging technologies, and best practices in design, advertising, and marketing. Incorporating innovative and relevant approaches into creative strategies. Share insight/learnings/inspiration with all the Studio teams.   

Effective Team Management  

• Oversight of other copywriters/creatives on projects (when required - initially no line management assigned), ensuring in line with the broader Studio approach to creative briefs.   

• Proactively communicate with the entire Studio team, showing regional leadership and initiative to bridge the gap between regions and teams, providing solutions and sharing learnings.  

• Have a positive, solution-orientated attitude and take charge of briefs to ensure they are actioned effectively, accurately, and on deadline.   

• Delegation - Effective delegation of tasks on briefs, driving ownership and accountability.  

• Connect with the leadership team (ACD/account/production/resource) Foster positive relationships with your leadership team, leading by example with an optimistic, solution-orientated & collaborative attitude. Evidenced in 360 peer feedback  

• Driving team spirit, communication and morale through all teams:  

• Be a Good Teammate  

• Be a sharp communicator. Be responsive on Outlook & Teams when someone needs you.   

• Being held accountable.   

• Have a great attitude. Be positive, hardworking and dedicated from start to finish of any project.   

• Be on time to all meetings and calls & camera on  
      

 Be solutions focused  

• Reinforce a solutions-focused approach to challenges on briefs, respond to problems with options for solutions. Similarly if escalating a problem to the GCD, bring potential solutions with market insight  

• Insight - Through 1:1's, team and client feedback - explore opportunities to solve any issues with regard to process/execution/delivery/sharing  

• Creative Processes Efficiency - Track the efficiency of the creative process by measuring the time taken from problem identification to solution delivery, ensuring timely and effective solutions.  

• Resourcing - Conduct weekly calls with the Account/Production Lead/CTL to ensure that projects are assigned based on skillsets, while providing opportunities for everyone to grow and learn.  

    
Be Process Lead  

• Risk Management: Identifying potential risks and challenges in creative projects and developing strategies to mitigate them. Proactively resolving issues and ensuring client satisfaction.  

• Workflow Optimization - Evaluate the effectiveness of optimized workflows, measured by reduced bottlenecks, smoother collaboration, and faster project completion.  

• Scalability - Oversee and report on automated design processes, measuring the ability to handle increased workload or project demands without sacrificing quality or efficiency.  
• Waste reduction and Asset Reuse - Create and promote strategies and processes that promote the reduction of wastage through accurate reporting & knowledge sharing.  
• Experience in FMCG/Food sectors  

3 years of relevant experience in:  

• Conceptualisation  

• Copy Writing  
• Managing / Leading a Team  

What you'll be doing in the role:  

• Lead concept creation and oversight of Creative briefs for local, regional and global campaigns - ensure set up for success for adaptation, if required.   

• Lead writing and concepting for digital and social media campaigns  

• Direct and develop cohesive executions across these channels and beyond  

• Some scriptwriting will be required occasionally.  

• True collaboration with creative partners, strategy and account leads  

• Help build and present compelling  slide decks  

• A social first thinker, knowledgeable of social platforms and aware of the latest trends, formats and versed in current cultural insights...  

• Building strong client relationships to grow trust/confidence to grow volume and complexity of briefs.  

Good to have: 

• Basic understanding and genuine interest in artificial intelligence (AI) technologies, showcasing a curiosity for exploring its applications and potential impact.  

Req: 12049

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