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Demand Generation Manager (U.S)

extra holidays - extra parental leave - fully flexible

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

United States

Offer summary

Qualifications:

5+ years of demand generation experience., Expertise with HubSpot CMS and Marketing Hub., Portfolio of video content and case studies., Strong presentation and communication skills..

Key responsabilities:

Lead demand generation efforts across various portfolios.
Build and launch multi-channel campaigns.
Create compelling thought leadership content.
Design and execute virtual events.

SmartBug Media Marketing & Advertising SME http://www.smartbugmedia.com/

51 - 200 Employees

See all jobs

Job description

SmartBug Media is the full service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to de-risk the future and set the course for continued success. As a fully remote team of over 300 professionals, we believe in delivering exceptional work without compromising work/life balance, no matter where you are. Recognized globally, we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won numerous Comparably awards for our culture and leadership. We're not just HubSpot's highest-rated partner worldwide but also a two-time HubSpot NA Partner of the Year and proud Elite Partner. Add to that our Master Elite partnership with Klaviyo and our proud partnerships with Shopify and Google.

PLEASE NOTE: This role is only open to applicants in the United States

The Demand Generation Manager will report to the VP of Marketing and lead demand generation efforts across SmartBug's digital commerce, integration, and web development portfolio. In this role, you will build and launch multi-channel campaigns that generate a qualified pipeline through strategic content, virtual events, and thought leadership initiatives. You will be responsible for translating SmartBug's technical expertise into compelling market narratives that drive measurable business outcomes.

As a Demand Generation Manager, you will be measured on:

Pipeline generation across service lines (e-commerce, integration, web development)

Campaign conversion rates and ROI

Virtual event, podcast and video engagement metrics

Content performance and attribution

Key Responsibilities: Market Strategy & Execution

Lead strategic market positioning across digital commerce, integration, and web development verticals

Develop comprehensive campaigns that showcase SmartBug's technical expertise

Create compelling thought leadership content that positions SmartBug as a market leader

Design and execute virtual events that generate qualified pipeline

Build relationships with technical decision-makers through strategic content initiatives

Maintain active presence on LinkedIn and YouTube creating regular thought leadership content around digital commerce, integration, and web development trends

Engage with industry conversations and build SmartBug's social presence through consistent, valuable content-sharing

Content & Campaign Development:

Design and host technical webinars targeting enterprise decision-makers

Create video content and podcasts that demonstrate SmartBug's capabilities

Develop case studies showcasing successful client implementations

Execute multi-channel campaigns leveraging platform assessments and technical audits

Build targeted nurture tracks based on technology stack and solution requirements

Platform & Industry Expertise:

Maintain deep understanding of e-commerce platforms (Shopify Plus, Adobe Commerce, WooCommerce)

Develop content showcasing integration value propositions across CRM, ERP, and commerce systems

Create campaigns highlighting WordPress, Craft CMS, and AI-powered web solutions

Stay current with industry trends and emerging technologies

Build thought leadership around digital transformation initiatives

Requirements:

5+ years of demand generation experience

Demonstrated expertise with HubSpot CMS and Marketing Hub

Portfolio of video content and webinar recordings

Published case studies and technical content samples

Active LinkedIn presence in relevant technical communities

Strong presentation and communication skills

Experience running virtual events and technical demonstrations

Track record of pipeline generation through content-driven campaigns

Demonstrated experience with multiple GTM strategies beyond inbound, including paid media, partner marketing, event marketing, community building, and PR

Required Portfolio—Candidates must provide the following:

Links to webinar/video content demonstrating technical presentation skills

Published case studies showing storytelling capabilities

Content samples across multiple formats (written, video, webinar)

LinkedIn profile highlighting industry engagement

Campaign examples showing measurable business impact

Benefits & Perks:

Health insurance with company contribution

Paid maternity and paternity leave

Paid vacation

Paid time off

4-week paid sabbatical every 5 years of employment