Associate Director of Marketing, IQVIA Digital (Remote)

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. 

IQVIA Digital seeks a dynamic and experienced Associate Director of Marketing to spearhead our product and partner marketing strategy and execution. This role is pivotal in driving the go-to-market (GTM) process for new products and feature launches, creating impactful promotional and sales enablement materials, and building strong relationships with our top clients and partners. The ideal candidate will have a strong background in product and content marketing, excellent communication skills, and the ability to collaborate effectively across internal teams and external partners.

This role will collaborate closely with product, sales, and commercial strategy teams. This position reports to the head of marketing for IQVIA Digital.

Key Responsibilities:

• Develop, lead, and implement product marketing strategies to drive adoption and increase market presence, managing all marketing related activities, including short and long-term planning functions, and sales support and promotions
• Identify and develop compelling case studies, product collateral, speaking opportunities (podcasts, webinars, panels), and other marketing materials to highlight product benefits and customer success stories.
• Plan, manage, and measure multi-channel campaigns (paid, earned, owned) and communications for critical product launches and releases.
• Partner with product and commercial strategy teams to define product positioning and key messages, and gain and apply insights from market research and competitive intelligence to ensure market differentiation and customer satisfaction.
• Lead strategy and execution of co-marketing initiatives with agency and AdTech partners.
• Identify opportunities for and support strategic product alignment with other IQVIA business lines.
• Establish regular reporting and analysis of efforts that will uncover insights, demonstrate successes, and drive recommendations to enable continuous optimization.
• Collaborate with the events and content teams to support product and partner marketing initiatives at industry events, client engagement, and through various content channels.

Qualifications:

• Bachelor’s degree required, Master’s preferred
• Minimum of 10 years’ relevant experience; experience marketing within the healthcare industry required
• Outstanding writing and editing skills with ability to write for different audiences, using different formats and channels
• Strong stakeholder management skills
• Deep knowledge of and experience with digital marketing channels
• Strong organizational skills and ability to operate effectively with multiple priorities and ability to deal with ambiguity
• Ability to work, collaborate and integrate with team members located in different geographic locations

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IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. https://jobs.iqvia.com/eoe

IQVIA’s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding COVID-19 vaccination status. https://jobs.iqvia.com/covid-19-vaccine-status