Marketing Strategy Planner

Compensation Grade:

Job Description:

Who We Are:

We are a Canadian owned and operated retailer (and proud of it!), with a strong commitment to the community, and over 60 years of success. If you are looking for a challenging and dynamic career, Giant Tiger may be right for you. We believe in opportunities for growth & development, teamwork, and engagement.

About The Role:

To develop integrated seasonal go to market plans which reflect both marketing and merchant strategies to deliver store traffic and profitable sales. To work cross functionally with Marketing team to ensure go to market plans are clearly communicated.

Workplace Arrangements:

This role will follow a hybrid remote/onsite schedule. Applicants for this role can expect to work on-site from our Ottawa Head Office, on Walkley Road 2-4 days a month for an 8-5 schedule.

What Giant Tiger Brings;

• Work Your Way! Hybrid work arrangement;

• Annual Profit-Sharing Program & Incentive Plan

• Health/Dental/Vision Benefits as of day 1

• Store Discount

• LinkedIn Learning Subscription;

• Parental Top Up Program

• Employee Tuition Reimbursement Program;

• Bursary Program for children of employees;

• Onsite Perks: Free parking; Public Transit accessible; 24/7 access to onsite gym; full-service cafeteria

What You'll Bring:

• To actively participate in 18-month GTM planning sessions between Marketing and Merchants. Provide tactical inputs on how to best bring to life the brand & merchant's strategies within the marketing mix available to GT (mass advertising, digital ecosystem, flyer, in-store execution, etc). Gain a deep understanding of category priorities as it relates to the corporate 5-year plan, to reflect strategies/tactics within the annual and seasonal plans.

• Produce go to market plans and cross-functional deployments which effectively distill and communicate business/merchant priorities (focused on disciplined category management) to cross functional partners, including Marketing; Digital and Store Operations to ensure we meet/exceed business objectives. Work cross functionally to ensure plans and tactics can be deployed successfully.

• Develop recommendations based on transactional and market data to make informed recommendations on short and long term adjustments to go to market plans to positively impact business results and close gaps to plan.

• Facilitate the marketing budget process process by acting as a liaison between marketing leadership and finance to ensure marketing spend is reported accurately; the forecast is updated monthly; and we have an accurate picture of YTD spend and available dollars.

• Develop go to market plans for strategic priorities including development of marketing channel support recommendations, plus ad-hoc support for other marketing projects as needed

• To leverage seasonal post mortem to inform in flight go to market plans to improve results. Should inform recommendations regarding tactics, product selection and priority areas.

What You'll be Doing:

• 7+ years of related experience in marketing planning and management in a consumer-facing, fast-paced working environment 

• Experience working for a national retailer is preferred

• Proven omni-channel marketing experience with strong data-driven decision-making that gets results

• Proven track record to lead.  A self-starter with a can-do attitude 

• Proactive problem-solving skills to anticipate obstacles and quickly generate alternative solutions/ideas

• Effective written and verbal communication skills, with honed presentation confidence to express expertise and point of view in multiple forums and leadership levels

• Outstanding organizational and time-management skills to drive multiple projects simultaneously within timelines

• Excellent interpersonal skills, with approachable style and consistent track record to establish relationships and work effectively in a highly cross-functional team

Assets You May Have

• Experience managing a print and digital flyer program

Job Requisition:

Giant Tiger is an equal opportunity employer and is committed to fair employment practices.

Are you interested in this position but don’t yet meet all the criteria? We want you to apply anyway!

During our recruitment process we are looking for an incumbent that will not only learn and grow in the role, but also contribute to our diverse, equal and inclusive culture.

If you require accommodation during your pursuit of a role at Giant Tiger please contact careers@gianttiger.com.