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Senior Marketing Operations Manager

Remote:

Full Remote

Salary:

120 - 350K yearly

Experience:

Senior (5-10 years)

Work from:

United States

Offer summary

Qualifications:

BS or MS in relevant field, 5+ years experience in Marketing Operations, Experience in medical device or healthcare marketing, Knowledge of platforms like Hubspot and Salesforce.

Key responsabilities:

Own lead development process across platforms
Manage relationships with external partners for lead generation

HeartFlow, Inc SME https://www.heartflow.com/

201 - 500 Employees

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Job description

HeartFlow, Inc. is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the HeartFlow FFR_CTAnalysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart. HeartFlow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMap™Analysis), assess coronary blood flow (FFR_CTAnalysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.

HeartFlow is a VC-backed company that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 350,000 patients worldwide.

The Sr. Marketing Operations Manager plays a key role in driving HeartFlow growth through digital campaigns. In this role, you will contribute to the strategy and architecture of our marketing platforms and support the lead management process. As a driven marketing professional with a proven-track record of hands-on implementation, management, and optimization of campaigns, you will be a critical member of the demand generation process. You will also manage the relationships of external partners that contribute to the leads funnel, work within current systems, develop process improvements, and report results to senior leadership. You will be a critical driver of our lead process through all stages to optimize the channel. #LI-Remote

Job Responsibilities:

As a driven marketing professional with a proven track record in hands-on implementation, you will own the process of lead development and connecting customers to our sales process
Own the Lead development process across multiple marketing platforms and optimize campaign effectiveness
The position requires extensive cross-functional collaboration with Heartflow teams to launch highly effective marketing campaigns to drive leads
Execute the launch of nurture campaigns to engage with HCPs as they learn about Heartflow products.
Efficient process management to own manual lead processes and convert them into effective automated processes, where possible.
Evaluate the impact of marketing programs in achieving goals and report results to campaign managers and leadership.
Participate in the planning, development, and execution of lead generation initiatives

Skills Needed:

4+ years of experience developing go-to-market lead generation systems
4+ years of experience executing marketing campaigns with a company in the medical device, life science, or pharmaceutical industry
Knowledge to design, build, and operate platforms like Hubspot and Salesforce
Experience with other marketing stack systems that integrate to CRM platforms to improve the customer/marketing experience
Knowledge and experience working with medical technologies, preferably Imaging or CT scanner technologies, Interventional cardiology, General Cardiology products showcasing a Patient-focused mindset
Excellent project management skills and experience working with cross-functional teams
Excellent oral and written communication skills along with a flexible and problem-solving mindset
Great attention to detail and ability to set, track and meet deadlines

Educational Requirements & Work Experience:

BS or MS in relevant field, and,
+5 years of experience in Marketing Operations, Digital marketing, lead generation, or related fields with a Healthcare company
Prior experience working with agencies to develop and execute campaigns and/or experience working with a startup company is preferred

A reasonable estimate of the yearly base compensation range is $120,000 to $145,000, cash bonus, and stock options.

HeartFlow, Inc. is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. This policy applies to every aspect of employment at HeartFlow, including recruitment, hiring, training, relocation, promotion, and termination.

Positions posted for HeartFlow are not intended for or open to third party recruiters / agencies. Submission of any unsolicited resumes for these positions will be considered to be free referrals.