Offer summary

Qualifications:

Strong experience in meta media buying, Experience with Facebook and Instagram ad products, Ability to analyze data and drive strategy, Background in digital marketing or related field.

Key responsabilities:

Manage and optimize social campaigns

Analyze performance reports for optimizations

Prepare client reports with insightful analysis

Develop and execute strategic media plans

Job description

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 Billion in revenue generated for our clients. We have been featured on INC 5000’s list of fastest-growing companies in the United States twice!

About the role

The Meta Media Buyer is responsible for the strategy, implementation, daily management, and optimization of assigned social campaigns. This position will drive strategy and planning responsibilities for media campaigns, including research and insights derived from past campaign performance and cross-client learnings.

This position will have a strong focus on Meta’s Ad Product Suite, specifically, Facebook & Instagram media buying. A critical eye for detail and a love for data analysis are a must. Strong skills in creative ad strategy, pixel & event mapping, and experience using a variety of campaign types are needed.

The ideal candidate is innovative and excited by the idea of coming up with interesting and effective ways to target and reach audiences through digital media. Experience buying channels like CTV, Programmatic Display, & TikTok is an added bonus.

Key Responsibilities:

Own the day-to-day management and optimization of assigned campaigns
Pulls and analyzes campaign performance reports to inform daily optimizations and testing recommendations
Ensures that campaign KPIs and objectives are met both near and long term.
Prepares research and insights to inform ongoing media recommendations
Manages budget allocations and bid parameters to deliver the most efficient results
Media Planning & Campaign construction - Develop organized and strategic media plans and execute them from start to finish - including campaign structure, audience targeting ad build-outs
Maintain assigned internal reporting worksheets
Prepare weekly client reporting, with a focus on providing in-depth analysis and utilizing visual representations where possible
Be prepared to speak about campaign performance on client calls
Short-form copywriting and collaboration with designers to build high-converting ad creatives
Understand how to use Google Tag Manager to check your conversions are firing appropriately and investigate any issues
Maintain active contact with platform & vendor service providers to ensure we get top-level services