We're seeking a detail-oriented Digital Marketing Specialist to join our dynamic team and drive success across our clients' digital campaigns. In this role, you'll manage conversion tracking implementations, conduct regular pixel audits, and optimize search campaigns while working with multiple platforms including Google Ads, GA4, and various tracking tools. The ideal candidate combines technical aptitude with strong analytical skills and thrives in a fast-paced environment.

As a key member of our digital operations team, you'll ensure tracking accuracy and data integrity across 200+ campaigns while collaborating with account managers and technical teams. You'll handle everything from implementing conversion tracking and troubleshooting technical issues to optimizing search campaigns and supporting client reporting needs. This role offers an excellent opportunity to develop expertise in digital marketing technologies while contributing to our clients' success through data-driven optimization and technical support.

Core Campaign Management & Optimization

Build and optimize Search Engine Marketing (SEM) and Performance Max campaigns using Google Ads Editor, ensuring alignment with client goals and industry best practices

Execute data-driven optimization strategies across Google Ads search marketing campaigns to maximize performance and ROI

Monitor campaign pacing and budget allocation across accounts, maintaining spend efficiency while meeting client objectives

Support Account Teams during new client media plan implementations, ensuring proper campaign setup and tracking deployment

Manage and prioritize a dynamic queue of client requests for campaign optimization, reporting, and technical troubleshooting

Analytics & Tracking Implementation

Conduct regular pixel auditing across 200+ campaigns to ensure data accuracy and reporting integrity

Implement and validate conversion tracking codes across multiple campaign types and platforms

Troubleshoot and resolve tracking discrepancies between Google Ads, Google Analytics, and client reporting systems

Configure custom conversion actions aligned with specific client KPIs and business goals

Develop and maintain UTM parameter structures and tagging systems for digital campaigns

Perform tracking analysis for campaigns of varying scales, with focus on data accuracy and performance optimization

Client Support & Analysis

Conduct comprehensive landing page analyses to optimize conversion performance across client digital campaigns

Provide technical support for basic GA4 dashboard creation and customization requests

Assess and implement tracking requirements for new clients using established project management systems

Support digital operations team with data management requests and reporting needs

Process and execute tracking implementation requests across multiple platforms, ensuring timely delivery and accuracy

A day in the life

Regularly checking email and the project management system for urgent tracking issues or campaign alerts.

Review daily performance metrics across major search campaigns, focusing on any that are off-pace or showing performance issues

Conduct scheduled pixel audits for 15-20 campaigns (part of the quarterly review process)

Update tracking documentation for recently completed implementations

Manage strong multitasking abilities as priorities can shift throughout the day based on client needs and technical issues that arise.

Attend campaign performance review meetings with Account Teams

Regularly update the project management system with completed tasks and progress notes

Monitor Tracking and Search Queue for new tasks or requests that need attention.

Build campaign structure and ad copy suggestions for Search campaigns.

Perform routine optimization tasks for search campaigns:

Review search term reports and add negative keywords

Adjust bids based on performance data

Role progression

First Month - Shadow experienced team members to gain a comprehensive understanding of job functions and receive thorough training on relevant platforms and tools. Immerse yourself in the company's business, culture, and get acquainted with the talented professionals you'll be working alongside at Encoura.

Two Months - Begin taking ownership of less complex tasks and start building campaigns for launch Google Ads. Collaborate closely with Digital Analysts and Technical team members.

Three to Four Months - Develop confidence in your role, achieving the ability to work independently and handle all aspects of the job seamlessly. Take full ownership of your tasks, managing all functions related to your role.

Throughout this progression, you'll receive ongoing support, training, and mentorship to ensure your success in mastering the role's responsibilities and delivering exceptional value. The company's commitment to your professional growth will foster your development into a highly skilled and knowledgeable digital marketing expert.

About You

1-2 years of experience in digital marketing roles

Bachelor's degree in Marketing, Digital Media, Business, or related field

Demonstrated experience with Google Ads platform and Search Engine Marketing.

Basic understanding of Google Analytics and Google Tag Manager.

Strong problem-solving, organization, and communication skills

Strong analytical mindset with attention to detail

Excellent organizational skills and ability to manage multiple projects simultaneously

Problem-solving skills, particularly for tracking and technical issues

Good communication skills for collaborating with team members and stakeholders

What Sets Us Apart

Mission driven culture

Comprehensive health and benefits package

401k company match that vests immediately upon participation

Paid holidays and a generous PTO policy

Paid parental leave

About Us

Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success.

With the launch of the Encoura platform in 2017, the company provides custom technology solutions that combine Eduventures research, data science, strategic enrollment, and multichannel marketing services to over 2,000 higher ed institutions. The company also offers Encourage® —the nation’s largest free college and career planning program used by millions of high school students and educators nationwide.

Encoura is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S.

Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team.

Applicants from California, please review the CA HR Privacy Notice.

To review our privacy policy, please click this link: https://encoura.org/privacy-policy/

Digital Marketing Specialist

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