VP, Commerce & Retail Media

Job Description:

This is a remote opportunity, with preference of Chicago or New York 

The VP, Commerce & Retail Media will join a dynamic, highly collaborative, growth-oriented capability team that sits within dentsu Media’s investment management and activation group, which services all three of dentsu’s media agencies: Carat, dentsu X, and iProspect.  

As a leader within this fast-growing media practice, you will grow and lead a team responsible for delivering excellence in media planning, buying, and investment operations. In addition, this role will help define dentsu Media’s holistic commerce & retail media vision and strategy and help craft our vision for the future of retail.   

You will lead several of our key client relationships, with the retail media activation teams for those clients reporting directly into them. At the same time, this role will be play a part in defining our products and capabilities, building our tools, participating and leading pitches, and working with the Commerce ELT to create a vision for how Commerce and Retail Media grows at dentsu. 

You will report to the EVP, Head of Commerce & Retail Media.

• Key responsibilities:  

  CAPABILITY / TEAM LEADERSHIP  

  • Manage a large, distributed team of practitioners, fostering a culture of media excellence and collaboration.  
  • Oversee the implementation and execution of best-in-class commerce and retail media planning and buying, with an emphasis on operational excellence and customer-centricity.   
  • Support business development efforts and play a key role in new & organic growth.  
   

  VISION & STRATEGY  

  • In alignment with the agency’s overall goals & business objectives, define and deliver the holistic commerce & retail media strategy, inclusive of onsite and offsite media.  
  • Champion innovation efforts spanning all aspects of the practice, from ideation through execution, bringing first-to-market solutions, tools, and processes to remain at the forefront of the retail industry.   
     

  CROSS-FUNCTIONAL COLLABORATION & INTEGRATION  

  • Build strong relationships with internal stakeholders and cross-functional capability leaders to identify partnership, integration, and upselling/cross-selling opportunities.   
  • Collaborate with creative, analytics, and product teams to unlock and facilitate holistic commerce & retail solutions that address market & client needs.  
         

  CLIENT STEWARDSHIP  

  • Serve as primary point of contact for retail leaders within client organizations, and provide tailored solutions.  
  • Conduct regular client reviews and meetings to assess client satisfaction and address any concerns or issues. Provide exec-level guidance on integrated media planning efforts such as budget allocations, on-site and off-site buying strategies, closed loop analysis, and more.   

Required experience:  

• 8+ years of experience in digital marketing  

• 5+ years’ experience in professional services  

• 3+ years’ experience either working for a Retail Media Network or a Brand completing retail media  

• Experience converting retail media into results  

• Demonstrable knowledge of the US retail environment, including the AdTech required to complete retail media advertising  

• Demonstrated success in building and managing complex business processes across multiple internal teams in a high-growth environment  

Additional information

The anticipated salary range for this position is $136,000-$219,650. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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