Senior Vice President, Commerce & Retail Media

Job Description:

This is a remote opportunity, with preference of Chicago or New York

The SVP, Commerce & Retail Media will join a dynamic, highly collaborative, growth-oriented capability team that sits within dentsu Media's investment management and activation group, which services all three of dentsu's media agencies: Carat, dentsu X, and iProspect.

As a leader within this fast-growing media practice, you will help define dentsu Media's holistic commerce & retail media vision and strategy, while delivering excellence in all media planning, buying, and investment operations – both current and future.

Reporting to the EVP, Head of Commerce & Retail Media, you will sit at the intersection of our growth. You will lead several of our key client relationships, with the retail media activation teams for those clients reporting directly into them. At the same time, this role will help define our products and capabilities, building our tools, participating and leading pitches, and working with the Commerce ELT to create a vision for how Commerce and Retail Media grows at dentsu.

Main responsibilities:

CAPABILITY / TEAM LEADERSHIP

• Manage a large, distributed team of practitioners, fostering a culture of media excellence and collaboration that encourages continuous learning and improvement.
• Recruit (and retain) top talent that possesses the expertise needed to deliver on the vision.
• Oversee the implementation and execution of best-in-class commerce and retail media planning and buying, with an emphasis on operational excellence and customer-centricity.
• Support business development efforts and play a key role in new & organic growth.

VISION & STRATEGY

• Actively participate in the development and communication of dentsu Media's forward-looking vision for commerce and retail media.
• In alignment with the agency's overall goals & business objectives, define and deliver the holistic commerce & retail media strategy, inclusive of onsite and offsite media.
• Identify emerging trends, technologies, and opportunities in commerce & retail media to stay ahead of the curve and shape agency priorities, perspectives, and solutions.
• Champion innovation efforts spanning all aspects of the practice, from ideation through execution, bringing first-to-market solutions, tools, and processes to remain at the forefront of the retail industry.

CROSS-FUNCTIONAL COLLABORATION & INTEGRATION

• Navigate a highly matrixed organization with several 'hands" touching commerce and retail across the network.
• Build strong relationships with internal stakeholders and cross-functional capability leaders to identify partnership, integration, and upselling/cross-selling opportunities.
• Collaborate with creative, analytics, and product teams to unlock and facilitate holistic commerce & retail solutions that address market & client needs.

CLIENT STEWARDSHIP

• Serve as primary point of contact for retail leaders within client organizations, gaining a deep understanding of their needs and providing tailored solutions.
• Conduct regular client reviews and meetings to assess client satisfaction and address any concerns or issues. Provide exec-level guidance on integrated media planning efforts such as budget allocations, on-site and off-site buying strategies, closed loop analysis, and more.

Required experience:

• 10+ years' experience in digital marketing
• 5+ years' experience in professional services
• 3+ years' experience either working for a Retail Media Network or a Brand executing retail media
• Experience converting retail media into results
• Demonstrable knowledge of the US retail environment, including the AdTech required to execute retail media advertising
• Demonstrated success in building and managing complex business processes across multiple internal teams in a high-growth environment

Additional information

The anticipated salary range for this position is $163,000-$263,350. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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