Retention Marketing Contractor

THE OPPORTUNITY: Retention Marketing Contractor

REPORTS TO: Customer Engagement Director

LOCATION: US - Remote

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Remote

Birdy Grey is seeking a results-driven Retention Marketing Contractor to oversee the planning, execution, and optimization triggered marketing flows and blast campaigns for our new suits category. This role will ensure the successful go-live and ongoing support, integrating key lifecycle communications and campaigns across multiple customer journeys. The ideal candidate will collaborate cross-functionally to achieve business goals, drive customer engagement, and optimize performance metrics.

SCOPE OF RESPONSIBILITIES

• Develop and implement lifecycle and behavioral flows to support the new suits business
• Collaborate x-functionally with Brand, Engineering, Product, Merchandising and analytics to align efforts with business priorities and goals
• Design and execute comprehensive testing plans for all communications
• Measure, analyze and report on performance to optimize and strengthen strategies, including presenting performance insights to stakeholders
• Develop and manage a robust marketing calendar to support a successful launch & ongoing support
• Ensure seamless alignment across all customer touchpoints and broader business priorities.
• Deliver weekly progress reports on goals & KPI’s
• Partner with BG Core Retention marketing manager to ensure consistency and integration across channels & customer segments
• Partner with peers to refine segmentation strategies for targeted communication.

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree desired 

EXPERIENCE / REQUIREMENTS:

• Proven experience in retention or lifecycle marketing, email marketing or similar field.
• Expertise in customer journey mapping and behavioral flow development.
• Strong project management and collaboration skills, with a history of working cross-functionally.
• Familiarity with testing methodologies, QA processes, and performance measurement frameworks.
• Analytical mindset with experience reporting on marketing performance and deriving actionable insights.
• Exceptional verbal and written communication skills.
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
• You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.