Retention Marketing Strategist

OVERVIEW SUMMARY
Do you want to be part of an exciting industry and work in a dynamic, interactive workplace? Do you like knowing the work you do helps raise revenue for good causes? This position will provide the excitement of a high-tech gaming company with fast-paced, challenging work and tremendous career growth potential. This is an opportunity to work with a leading provider of internet lottery and iGaming solutions during one of the most transformative times in the lottery industry.

NeoPollard Interactive (NPi), North America’s leading provider of innovative iLottery solutions, seeks a RETENTION MARKETING STRATEGIST.  From day one, this individual will contribute to existing digital marketing campaigns/programs, while assisting with the development of new initiatives. This position can be hybrid in Lansing, MI, remote in the US (preferably in the eastern standard time zone), or in Canada (preferably in Edmonton). 

RESPONSIBILITIES

The Strategist position is a hands-on email marketer with experience creating campaigns from inception to execution to analysis.  You must understand the player lifecycle, and how to communicate effectively along each stage.  You will work with the Retention Marketing Director and the broader marketing and player analytics team. This role is essential because you will help deliver customer insights, deep audience segmentation, and customer behavioral studies, which will be used to create digital campaign recommendations to support our iLottery partners.

The successful candidate will be able to track program performance, mine insights, and recommend data-driven optimization avenues strategies to improve conversion funnels. The Strategist will lead data-driven projects and leverage real-time insights to modify campaigns. Understanding data – how to read , interpret, visualize, and explain it to help with decision-making- is critical to success in this role.

• Develop, execute, and analyze retention marketing campaigns, including offer management and communication, member segmentation, and behavior-based and transaction-triggered messaging.
• Lead and contribute to the strategy, development, and execution of marketing initiatives to optimize player retention, lifecycle, personalization, and promotional strategies, including the development of automated campaigns.
• Perform end-to-end monitoring of campaign execution and performance.
• Build and create email templates and marketing materials.
• Define, upload, and manage marketing banners, game assets, and other content on our website(s)
• Develop testing strategies to optimize business performance.
• Develop, document, and implement standards and processes to increase efficiency
• Remain current on email best practices and U.S. CAN-SPAM compliance requirements.
• Continually research email marketing trends and technologies
• Ability to work both independently and collaboratively with cross-functional teams.
• Open to copywriting and editing both email messages and website copy.

EXPERIENCE AND REQUIREMENTS

• BA/BS Marketing or equivalent experience
• 2 years’ experience in iGaming, iLottery, or Casino industries
• 5 years’ experience in Retention or Loyalty Marketing or CRM role

• At least three years of designing, deploying, and analyzing email marketing campaigns
• Efficient & comfortable with a large promotional calendar, with over 30 campaigns monthly

• Attention to details in all player-facing communications from emails to website banners
• Subject matter expert in digital strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels
• Strategic planning skills: strategic solid thinker, ability to search for insights, and shepherd a strategic idea
• Strong research and analytical skills and project management experience are required. 

• Good working knowledge of HTML
• Experience with ESPs like Bloomreach, Optimove, Salesforce, or Adobe Campaign preferred
• Understanding the lifecycle of a campaign from creation, execution, to analyzing
• Ability to work in a fast-paced environment

• Strong background in quality control
• Responsible, well organized, independent, able to learn quickly, multi-tasking, great interpersonal skills, team player.