Global Consumer Communications, Senior Director

Global Consumer Communications, Senior Director

LONDON, GLOBAL

At Nike, the Communications team curates the company narrative and creates powerful relationships, influence, opportunities, and experiences to reach consumer, corporate and employee audiences. We are curious, ambitious, and creative. Our experience is diverse, we have an openness to think in new ways and thrive in a fast-paced environment.

WHO YOU’LL WORK WITH

You will be part of the Global CPB Communications Leadership team and will report to the VP, Global Consumer, Product & Brand Communications. This role works closely with all areas of the Global Communications team and with a highly matrixed and cross-functional group across the following areas:

Consumer Product & Brand (CPB) Communications across global and geo teams; Global business partners including Design, Marketing and Consumer x Sport teams; Enterprise Communications & external agency partners.

WHO WE ARE LOOKING FOR

We are looking for a highly experienced Consumer Communications professional to join the Global CPB Comms team and be responsible for developing a long-term consumer communications vision and strategy for Nike that creates positive brand resonance. You build and leverage connections and relationships across the creative community to inform our long-term vision and concept and create energy and impact for the brand. New thinking and a creative storytelling approach will take the brand to new places. 

• CONNECTED TO THE GLOBAL CULTURAL ZEITGEIST and communities & individuals of influence 
• CONNECTIONS AND RELATIONSHIPS across the creative community that will inform the consumer communications vision and strategy
• Understanding of the INFLUENTIAL AND IMPACTFUL MEDIA LANDSCAPE
• Understanding the global consumer landscape related to YOUTH AND URBAN CULTURE & ADJACENT CATEGORIES (sport, luxury, fashion, music, beauty, entertainment & lifestyle) 
• Deep understanding of and experience working in CONSUMER CATEGORIES RELEVANT TO THE NIKE business
• Strong knowledge of CONSUMER MEDIA CONSUMPTION AND INFLUENCE to inform communications strategies (role of traditional media vs. beat, new media, influencers, athletes, KOLs, etc.)
• ABILITY TO POSITION BRANDS among adjacent industries
• Expertise and experience DRIVING CONSUMER STORYTELLING (earned) and engagement strategies and coverage across a wide variety of media
• Ability to TRANSLATE CORPORATE STORIES AND NARRATIVES into those that resonate with consumers
• KNOWLEDGE OF AND PASSION FOR SPORT, CULTURE AND YOUTH IS IMPORTANT 
• Has an ENTERPRISE MINDSET with the ability to "see the bigger picture" and navigate risk, issues and opportunities
• Extensive experience DEVELOPING & EXECUTING STRATEGIC CONSUMER COMMUNICATIONS plans,
• Ability to COMMUNICATE COMPELLING VISION that motivates others to action
• Experience LEADING AND ALIGNING (DIRECT/INDIRECT) TEAMS AROUND PLANS, gaining buy-in and coordinating across many different stakeholders to drive alignment and execution

WHAT YOU’LL WORK ON

You will be building and driving global consumer communications plans that leverage the power of creativity, cultural connection and relationships to create energy and impact for Nike. Working in partnership with the Vice President of Global CPB Communications, CPB Comms LT and Geo Comms teams, you develop a global consumer communications strategy to create scale and impact for Nike, focused on creating powerful storytelling at the intersection athletes, sport and culture.

You translate the company narrative to consumer audiences to build brand resonance & identify emerging consumer trends at the intersection of sport and culture. You understand the competitive landscape, their narratives, strategies and tactics, and have a strong grasp on media consumption habits and influence for consumers across global markets. Alongside this, you will build a long-term vision and strategy that includes key voices and moments of impact for the brand. You will partner with the broader team to execute plans and experiences tied to major sport and culture moments.

The position is open for applications until Monday February 3rd, 2025, and is a global role, based in London (relocation not available).