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Director of Product, Messaging Channels

extra holidays
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Expert & Leadership (>10 years)
Work from: 
United States

Offer summary

Qualifications:

8+ years in product management, 3 years in a leadership role, Strong strategic thinking, Familiarity with SaaS platforms.

Key responsabilities:

  • Own strategy and roadmap for channels
  • Lead and mentor Product Managers

ActiveCampaign logo
ActiveCampaign Large https://www.activecampaign.com/
1001 - 5000 Employees
About ActiveCampaign
ActiveCampaign is the leader in marketing automation, email marketing and CRM for businesses of all sizes and industries. Its powerful automation platform helps organizations in 170 countries grow by scaling and personalizing customer experiences. ActiveCampaign accelerates business growth by providing access to 925+ pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM to enable 1:1 experiences that connect across all channels and through the entire customer lifecycle. Over 70% of ActiveCampaign’s customers use its 900+ integrations, including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign is one of only 17 products with over 10,000 positive customer reviews on G2.com, scoring higher in customer satisfaction than any other solution in Marketing Automation, CRM, and E-Commerce Personalization, and is the Top Rated Email Marketing Software on TrustRadius. Start a free trial at ActiveCampaign.com.
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Job description

As the Product Director of Channels, you will own the strategy, roadmap, and execution for our marketing channels: SMS, WhatsApp, and email.

You will lead a team of Product Managers, collaborating with engineering, design, marketing, and sales to deliver innovative, scalable solutions that drive growth. Your work will ensure our customers can communicate effectively with their audiences and achieve their goals.

What your day could consist of:
  • Define and own the vision, strategy, and roadmap for SMS, WhatsApp, and email channels.
  • Drive alignment with company goals, with a focus on innovation and growth in these critical areas.
  • Lead and mentor a team of Product Managers, fostering a culture of collaboration, accountability, and continuous improvement.
  • Ensure the team delivers high-quality outcomes that meet customer needs and business objectives.
  • Launch and scale WhatsApp as a new product offering, ensuring seamless integration into the broader platform.
  • Advance the SMS product, making it a central pillar of the company’s growth strategy.
  • Lead the evolution of Postmark to maintain its position as a best-in-class transactional email product.
  • Work closely with engineering, design, and data teams to define product requirements, prioritize features, and deliver exceptional user experiences.
  • Partner with marketing and sales to drive adoption, user acquisition, and retention across channels.
  • Communicate product vision and updates effectively to internal and external stakeholders.
  • Establish and track KPIs to measure product success, including growth, engagement, and retention.
  • Leverage customer insights and market research to guide decision-making and prioritize investments.

    • What is needed:
  • 8+ years in product management, with at least 3 years in a leadership role.
  • Proven success in building and scaling communication products like SMS, WhatsApp, or email.
  • Strong strategic thinking with the ability to define a vision and execute effectively.
  • Exceptional collaboration and communication skills, with experience working cross-functionally in fast-paced environments.
  • Data-driven mindset with a focus on outcomes and measurable results.
  • Deep understanding of communication technologies, customer engagement strategies, and the competitive landscape.
  • Familiarity with SaaS platforms and serving small business customers is a strong plus.
  • Demonstrated ability to inspire and lead high-performing product teams.
  • Commitment to fostering a culture of inclusion, innovation, and excellence.

    • Required profile

    Experience

    Level of experience: Expert & Leadership (>10 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Communications SystemsProduct ManagementCustomer EngagementInstant MessagingSMSData-Driven Decision MakingMarket Research

    Other Skills

    • Strategic Thinking
    • Webmail
    • Team Management
    • Collaboration
    • Communication
    • Leadership
    Are you interested?

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