Job Description
Senior Digital Analytics Specialist
The Senior Digital Analytics Specialist is responsible for owning and delivering digital channel analysis and reporting for the enterprise. This will include advanced analytical data storytelling through refining and categorizing large volumes of digital web and app user actions and attributes and transforming them into digestible customer insights, behaviors, and journeys to assist stakeholders at all levels of the organization reach their business objectives. Additionally, this subject matter expert plays a crucial part in monitoring Caesars digital products’ functionality and growth through on-going tracking audits, incremental test measurement and forecasting, and maintaining Caesars’ digital data integrity across platforms. Ultimately, this role is instrumental in delivering increased conversions and loyalty member engagement in all digital channels, as well as an emphasis on improving the customers’ overall web experience to drive measurable revenue growth.
Responsibilities
Synthesize data to address the “what, why, and how” of business questions and business applications, knowing how to contribute to marketing strategy by representing the marketing technology team in business meetings and with 3rd parties
Analyze customer behavior based on customer segmentation studies and interactions of each consumer with the business and/or website in partnership with business owners
Lead the effort to provide strategic recommendations based on a deep understanding of customer behavior and segmentation
Act as the Subject Matter Expert (SME) for digital analytics insights including data storytelling and visualization
Create & deliver ongoing and ad hoc analytical reporting to meet requests of the business
Track, analyze, and debug site enhancements and key user flows to proactively identify issues in reporting or tracking as well as to identify changes in customer patterns
Collaborate with product owners, hotel strategy, booking engine, revenue managers, and web development teams to develop regular and ongoing monitoring of business health and site performance
Manage digital analytics documentation for the team in Confluence and submit JIRA tickets for needed enhancements
Analyze and report on site performance and user profile databases using Adobe Analytics, Snowflake, Hightouch CDP, Microsoft Excel, and other reporting tools up to senior leadership
Drive adoption of Adobe Analytics across the empire, including training stakeholders
Responsible for maintaining a backlog of reporting, tagging, and alerting needs
Create targetable segments/audiences using Hightouch CDP to connect & maintain platform activations
Assist with tagging and rule implementation in Google Tag Manager and Adobe Tags (Launch) as needed
Responsible for debugging of issues within the analytics implementation, including new feature QA and signoff
Provide functional and technical expertise to support business applications and underlying processes
Work with leader to align on priorities, constructively address project work, and build personal development plans
Collaborate with preferred vendors for beta testing to access and adopt new analytical features to stay on the cutting-edge
Requirements
Strong analytical skills with experience using analytical tools for data storytelling/visualization is required
4+ years’ experience with Adobe Analytics, Adobe Customer Journey Analytics (CJA) or similar platforms is required
Experience With Adobe Experience Platform (AEP) Is Preferred
Ability to clearly and effectively communicate both orally and in writing, including up to senior executives
Working knowledge of HTML, SQL, and JavaScript is preferred
Ability to work independently, seek solutions through self-education, and collaborate cross-divisionally to accomplish goals
Ability to meet deadlines, prioritize, and adapt to evolving business needs
Self-directed data exploration with ability to independently employ a wide range of mining and analysis methods
Understanding of digital retail operations (marketing channels, targeting and personalization, digital merchandising, site production)
4+ years in a related field, such as analytics, digital media, eCommerce, or similar
Proficient in Excel & PowerPoint
Solution oriented; positively impacts the environment of his or her direct team and department
Quarterly travel to attend eCommerce departmental planning sessions
Bachelor's Degree Or Equivalent Experience Required
ABOUT US
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
