Digital Strategy Manager (EST TIMEZONE)

Digital Marketing Strategists at Veeam lead the digital advertising strategy collaborating closely with agency partners, campaign managers, regional teams and fellow Digital Strategists to drive increased pipeline for the business. They act as a central point for cross-functional alignment and innovation within the Digital Strategy team. You should have a strong grasp of digital advertising platforms and tools and understand the latest best practices in digital marketing. The digital marketing strategist will also have a strong ability to team with agency partners to understand how external insights and best practices can apply to Veeam – helping to path the way for strong agency execution of digital campaigns.

Responsibilities: 

• Drive Account-Based Marketing (ABM) initiatives for the Enterprise Executives program, leveraging tools like 6sense to identify and engage high-value accounts.
• Build and manage targeted display and programmatic advertising strategies to ensure precision coverage and maximize engagement within the enterprise segment.
• Collaborate closely with teams to align ABM tactics with broader business goals.
• Onboard agency partners including education of Veeam’s marketing strategy, scorecard, KPIs, and onboarding of systems.
• Co-lead regular collaboration sessions with agency partners to ensure strong digital advertising execution across campaigns and regions – incorporating best practices from the agency and Veeam ensuring campaigns are fully optimized and generating pipeline across digital channels.
• Participate in team workshops to identify best practices, drive innovation and align execution with Veeam’s digital goals.
• Drive a culture of testing new tactics in collaboration with the agency – ensuring tests align with Veeam strategy.
• Foster a feedback-driven environment by sharing successes and lessons learned to continuously improve digital strategies.
• Measure and report performance of all digital marketing tactics against goals – ensuring a strong ROAS across channels. ROAS benchmark = 3
• Collaborate with campaign managers and regional business partners to ensure strong alignment of the global marketing strategy in digital execution.
• Collaborate with other Digital Strategists to share insights and align tactics across regions, ensuring consistency and maximizing the impact of digital advertising initiatives.
• Evaluate emerging technologies across digital platforms – making recommendations for implementation where appropriate.
• Regularly audit digital advertising performance and setup for maximum performance.

Requirements: 

• Bachelor’s Degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Relevant certification (e.g., Google Ads, HubSpot, 6Sense, or Digital Marketing certifications) is a plus. 3-5 years of experience in digital marketing, particularly in roles focused on digital advertising strategy and execution.
• Experience with Account-Based Marketing (ABM) initiatives, particularly with tools such as 6sense or similar platforms.
•  Proven track record of managing successful digital marketing campaigns across multiple digital channels. Technical Skills
• Strong knowledge of digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising platforms.
• Experience with analytics tools (e.g., Google Analytics, Tableau, etc.) to measure and report on campaign performance.
•  Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is beneficial. Strategic Skills
• Ability to develop and manage targeted display and programmatic advertising strategies.
• Strong analytical skills to measure campaign effectiveness and recommend optimizations based on data-driven insights. Coordination & Collaboration Skills
•  Excellent communication and interpersonal skills to effectively collaborate with agency partners, regional teams, and cross-functional stakeholders.
•  Experience in onboarding and collaborating with external partners, fostering relationships to ensure campaign success. Innovative Mindset
• Demonstrated ability to drive innovation in digital marketing tactics and strategies.
• Proactive in testing new marketing tactics, strategies, and technologies to optimize performance. Performance Measurement
• Ability to set, track, and analyze KPIs related to digital advertising campaigns, with a focus on achieving strong ROAS (Return on Ad Spend) benchmarks. Other Qualities
• A passion for the latest trends and best practices in digital marketing, with a willingness to continually learn and adapt.
• Strong problem-solving skills to address challenges and drive continuous improvement in digital strategies.
• Attention to detail to manage and audit digital advertising performance effectively.

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