Media Planner/Buyer

Who We Are:
True North Custom provides strategic marketing solutions for hundreds of healthcare clients nationwide. Using custom content via digital, print, and online campaigns, we target audiences through data with strategic marketing messages designed to move healthcare consumers to action.

About the Role:
Are you passionate about creating impactful media strategies and delivering outstanding results? We are seeking a Strategic Media Planner / Buyer to play a pivotal role in executing and optimizing media strategies across linear and digital video, audio, print, and out-of-home (OOH) channels. This role offers an exciting opportunity to shape media campaigns, drive results, and build meaningful relationships with clients, internal teams, and media partners.

The ideal candidate will bring a strong understanding of media planning and buying, a results-oriented mindset, and the ability to thrive in a fast-paced, collaborative environment.
 

Key Responsibilities

Media Strategy & Execution:

• Collaborate with internal teams to develop and execute media buying strategies aligned with client marketing objectives.
• Plan and manage tactical media campaigns across various channels, ensuring timely and accurate delivery.

Campaign Measurement & Insights:

• Interpret and apply measurement strategies provided by the Client Strategy team to evaluate media performance.
• Set up campaigns to meet measurement objectives and demonstrate clear links to business outcomes.

Negotiation & Value Creation:

• Negotiate competitive media rates and secure value-added opportunities to maximize ROI for clients.
• Deliver superior outcomes in terms of exposure and effectiveness, beyond cost savings.

Vendor Relationship Management:

• Build and maintain strong relationships with media vendors to foster partnerships and explore innovative opportunities.
• Stay informed on emerging trends, technologies, and platforms to enhance client campaigns.

Reporting & Analysis:

• Analyze campaign metrics and provide actionable insights to internal teams and clients.
• Prepare and present post-buy analyses, highlighting key outcomes and lessons learned.

Team Collaboration & Communication:

• Work closely with supervisors and team leads to ensure alignment on tactical strategies, ad specifications, and campaign requirements.
• Foster effective communication and collaboration within cross-functional teams.

Qualifications

• Bachelor’s degree in advertising, marketing, communications, or a related field (or equivalent experience).
• 3–5 years of hands-on media buying experience, with expertise in media fundamentals such as reach/frequency, consumer/market research, plan development, and analytics.
• Proficiency with media tools and platforms, including Advantage, Nielsen, Comscore, and Strata.
• Strong written and verbal communication skills, with the ability to present strategies and insights effectively to internal teams and clients.
• Exceptional organizational skills and the ability to manage multiple priorities in a fast-paced environment.
• Proven ability to negotiate competitive rates and secure added value while fostering strong vendor relationships.
• Demonstrated ability to interpret campaign performance metrics and connect results to client business goals.
• A collaborative and team-oriented mindset, with experience mentoring and training team members.

Why Join Us?

• Impactful Work: Shape media strategies that directly influence client success.
• Innovative Environment: Stay at the forefront of industry trends and emerging media platforms.
• Collaborative Culture: Join a team of passionate professionals dedicated to delivering exceptional results.
• Growth Opportunities: Build your career with opportunities to learn, grow, and lead.

True North offers competitive compensation with a variety of health and welfare benefits to include:

• 100% remote work environment
• Medical, Dental, and Vision (eligible 1st day after date of hire)
• Group basic Life insurance 
• Voluntary Insurance to include:  Life, AD&D (for spouse and dependents),Critical Care, Accident, Short-term disability (STD) and Long-term disability (LTD)
• Semi-monthly pay periods
• Unlimited PTO and Unlimited Sick time (eligible 1st day after date of hire)
• 401(k) (eligible 1st day of the month, following 90 days after date of  hire)
• 9 Paid company observed holidays
• 12 weeks paid maternity leave

If you’re ready to bring your media expertise and passion for results to a dynamic and collaborative team, we’d love to hear from you!

Apply today and help us deliver impactful media solutions for our clients.
 

Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is occasionally required to remain stationary; move, lift, and/or move up to 15 pounds. The employee must regularly sit, use hands to type; reach with hands and arms, and communicate. Specific vision abilities required by this job include close vision

True North Custom (“TNC”) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. TNC is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.  All employment decisions at TNC are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age physical, mental or sensory disability, HIV status, sexual orientation, gender identify and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations of the locations where we operate. TNC will not tolerate discrimination or harassment based on any of these characteristics.