Director of Market Research, Business Innovation & Growth

Note: APA operates on a 37.5-hour work week with one hour lunch breaks each day. APA sets salaries based on several considerations, including years of relevant experience, level of education, and previous staff and/or governance experience at APA.

The Director of Market Research, Business Innovation and Growth leads strategic insights and data-driven decision-making across multiple revenue lines, including Learning & Development, Consulting Services, Knowledge Center, Community, Reviews, and the AI Mental Health Tech Summit within the Business Innovation and Growth (BIG) office. In this role, the Director of Market Research will play a critical part in shaping the future direction of our organization by providing actionable market insights, evaluating emerging trends, and guiding the development of services, products and programs to ensure sustainable growth. This role reports to the Chief Business Innovation and Growth Officer.

Education and Experience Required:    

• Bachelor’s degree in marketing, business administration, economics or a related field, Master’s degree preferred.
• Minimum of 10+ years of progressively complex global experience in market research, business analysis, or a related role, with a strong focus on data-driven insights
• Proven track record of leading successful market research initiatives and driving revenue growth.
• Expertise in qualitative and quantitative research methodologies, data analysis, and trend forecasting.
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for diverse audiences.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Experience in industries related to education, healthcare, digital health, or AI is a plus.
• International operations experience.
• Bilingual – Eng/Spanish, Eng/Portuguese, or Eng/French preferred.

Key Competencies:

• Analytical Thinking: Ability to synthesize data and market trends into strategic insights.
• Strategic Mindset: Strong ability to think long-term and align research with business growth objectives.
• Leadership: Proven experience managing research projects from inception to execution.
• Collaboration: Strong interpersonal skills, with the ability to work effectively with internal and external stakeholders.
• Adaptability: Ability to quickly adapt to changing market conditions and organizational priorities.

Computer Skills Required:

• Strong proficiency in data visualization tools (e.g., Tableau, Power BI) and research/CRM platforms (e.g., Qualtrics, SurveyMonkey, Salesforce).
• Advance experience with Microsoft Office Suite.

Responsibilities:

• Market Research & Analysis:
• Conduct in-depth market research across key revenue lines to identify trends, emerging opportunities, and competitive positioning.
• Leverage qualitative and quantitative methodologies to collect and analyze customer insights, market demand, and growth potential.
• Stay current on industry trends, technology advancements, and regulatory changes that impact the business.
• Member/Customer & Market Insights:
• Gather and analyze member/customer feedback through surveys, focus groups, and interviews to inform product development, service offerings, and member/customer engagement strategies.
• Provide actionable insights into member/customer preferences, pain points, and behavior to enhance member/customer experience and program relevance.
• Strategic Support for Revenue Lines:
• Collaborate with internal stakeholders (e.g., product development, marketing, sales) to align research findings with business objectives and drive growth.
• Support the Learning & Development team by refining course offerings and identifying high-demand skills and competencies.
• Guide the Consulting Services division by identifying new client segments, service offerings, and market expansion opportunities.
• Assess and optimize the Support Center for Members by conducting needs assessments and analyzing service usage patterns.
• Analyze and evaluate engagement trends within the Online Community to enhance user experience and foster growth.
• Product & Service Evaluation:
• Support the Managing Director of APA Labs in the evaluation and review process for digital therapeutics, ensuring a data-driven approach to assess market relevance, product efficacy, and partnership opportunities.
• Develop and refine methodologies for product assessments and ensure reviews are aligned with industry best practices.
• AI Mental Health Tech Summit:
• Conduct research to identify trends and topics within AI and mental health technology to shape the agenda for the summit.
• Work closely with event organizers to develop content, identify speakers, and target key attendees.
• Data-Driven Decision Making:
• Build and maintain dashboards and reports that provide stakeholders with real-time insights on market performance, customer engagement, and growth opportunities.
• Track and evaluate KPIs for all revenue lines, offering recommendations to enhance performance and profitability.
• Cross-Functional Collaboration:
• Work closely with marketing, product, and business development teams to align research with organizational goals and strategies.
• Communicate findings and insights through presentations, reports, and data visualizations to senior leadership and cross-functional teams.
• Other duties as assigned

About APA:

The American Psychological Association (APA) represents 122,000 psychologists, students, and affiliates, primarily in the U.S. and Canada but also in other countries around the world. APA is a scientific and professional organization with about 500 employees and is categorized as a 501(c)(3) along with its 501(c)(6) companion organization, APA Services, Inc.

Job Location: Remote: APA jobs may be considered for remote work eligibility as defined in APA’s Flexible Work Policy and are subject to approval. Remote work employees may not work from the following states or U.S. territories: Alaska, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands, Washington, Wyoming.

Application Instructions:

Qualified candidates must apply online through APA’s applicant system and attach a resume and cover letter specifying your salary expectations. Applications that are submitted without both documents are considered incomplete and will not be reviewed for consideration. Once your application is submitted, you will receive a confirmation email. Please make sure to check your Spam folder if you do not receive an email from us.

The American Psychological Association is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, or any other protected categories covered under local law.