Product Marketing Team Lead - Bilingual English and Spanish

Overview:

As a Product Marketing Team Lead, you will drive the strategic direction of our product marketing initiatives. Your leadership will shape brand and content strategies, align product marketing efforts with business goals, and ensure consistent, impactful messaging across channels.

What We Are Looking For

We need a visionary leader with expertise in content creation, market analysis, and team management. You will guide cross-functional collaboration, leverage customer insights, and oversee high-quality marketing initiatives to drive brand awareness, product adoption, and customer engagement.

• Develop and execute the product marketing strategy, ensuring alignment with company objectives.
• Oversee content creation efforts, delivering compelling and effective materials for diverse audiences.
• Conduct market research to analyze trends, customer behavior, and competitive positioning.
• Collaborate with Product, Design, and Operations teams to craft messaging that highlights the value of our solutions.
• Define and track key performance metrics to measure the success of products.
• Manage and mentor a team of content creators, strategists, and marketers, fostering collaboration and professional growth.
• Create and distribute content types including blog posts, social media, videos, whitepapers, and case studies.
• Partner with the Design team to ensure all content aligns with brand guidelines and visual identity.
• Collaborate in multi-channel marketing strategies tailored to B2B or B2C audiences as needed.

• Bachelor's degree in Marketing, Communications, or a related field.
• Bilingual proficiency in English and Spanish (required).
• 7+ years of experience in product marketing, with at least 2 years in a leadership role.
• Proven expertise in content strategy development and execution.
• Strong analytical skills with the ability to interpret data and refine strategies.
• Exceptional communication and storytelling abilities.
• Experience with marketing automation tools and content management systems.
• Collaborative mindset and ability to thrive in a fast-paced environment.

Competencies:

Strategic Thinking

• Market Analysis: Skilled at identifying trends, customer behaviors, and competitive landscapes.
• Vision & Planning: Defines long-term goals and actionable marketing plans.
• Prioritization: Balances short-term needs with strategic objectives while allocating resources effectively.

Leadership and Team Management

• Team Development: Mentors and empowers team members, fostering a collaborative environment.
• Decision-Making: Takes confident, accountable actions while promoting team input.
• Communication: Articulates clear goals and provides constructive feedback.

Content Strategy and Execution

• Content Planning: Aligns content calendars with marketing objectives and customer journeys.
• Storytelling: Crafts compelling, consistent brand messaging across all platforms.
• Multi-Channel Expertise: Creates diverse content formats for digital campaigns, social media, and thought leadership.

Research and Insights Generation

• Customer Research: Gathers insights through surveys, interviews, and focus groups.
• Market Research: Analyzes industry trends and uses findings to refine strategies.
• Data Synthesis: Translates research into actionable insights and marketing improvements.

Analytical and Data-Driven Mindset

• Performance Metrics: Defines and monitors KPIs to evaluate campaign effectiveness.
• Customer Insights: Uses analytics to identify trends and optimize marketing efforts.

Collaboration and Cross-Functional Alignment

• Stakeholder Management: Aligns Product, Sales, and Design teams with marketing goals.
• Campaign Coordination: Integrates marketing strategies with product launches and sales initiatives.
• Problem Solving: Resolves conflicting priorities and ensures unified messaging.

Creative and Design Sensibility

• Visual Storytelling: Collaborates with Design to create visually impactful, on-brand content.

Content Innovation: Explores new formats and stays ahead of marketing trends.

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