Join TheFork and Shape the Future of Restaurant Culture! 💚
At TheFork, we believe that the best moments in life happen around the table. Our mission is to connect the world’s favourite restaurants with a vibrant community of diners. With our innovative products, we are revolutionising dining experiences and empowering restaurateurs:
- 📱TheFork App: Discover and book your next table with ease.
- 💻TheFork Manager: A powerful tool to digitise restaurant operations, manage bookings, and boost revenue.
- 💳TheFork PAY and TheFork Gift Card: Seamless ways to pay and share dining experiences.
We are guided by our core values—Better Together, Ownership, Respect, and Growth—and our behaviours: “Come as you are,” “Dig in,” and “Make it Memorable.”
Operating in 11 countries, TheFork is the leading restaurant booking platform in Europe. Our diverse and international team thrives in a flexible, multicultural environment, fostering both professional and personal growth.
To learn more, visit: TheFork Careers.
What You Will Do
As a Product Marketing Specialist, you will be instrumental in aligning product innovation with market needs, enabling the sales team, and driving customer success. Your responsibilities include:
- Sales Enablement:
- Develop high-quality sales enablement materials, such as pitch decks, battle cards, and one-pagers.
- Provide ongoing training to the sales team, equipping them with up-to-date product knowledge and competitive insights.
- Build strong relationships with sales teams, integrating into their routines and acting as their go-to resource for product-related support.
- Market Research & Positioning:
- Analyse customer needs, industry trends, and competitor strategies to refine product positioning.
- Monitor and evaluate pricing and packaging strategies, ensuring competitiveness and market relevance.
- Go-to-Market Strategy:
- Lead the launch of new products and features in collaboration with Product, Sales, Marketing, and Customer Success teams.
- Design and execute campaigns that highlight product value propositions and drive lead generation.
- Messaging & Storytelling:
- Craft clear, compelling messaging that addresses customer pain points and communicates product benefits effectively.
- Partner with marketing teams to maintain consistent messaging across all channels, including digital campaigns and events.
- Performance Tracking:
- Measure the effectiveness of product marketing efforts using defined KPIs and metrics.
- Gather feedback from sales teams and customers to improve tools, materials, and strategies continuously.
Who You Are
You Must Meet These Critical Qualifications:
- 5+ years of experience in product marketing, sales enablement, or a similar role.
- Proven expertise in creating sales enablement tools, go-to-market strategies, and conducting market analysis.
- Fluency in English and one additional local language (French, Italian, or Spanish).
- Strong ability to translate product features into customer value and actionable insights for sales teams.
You Can Impress With These Additions:
- Experience in the restaurant, hospitality, or tech industry, especially in B2B SaaS products.
- Advanced skills in developing detailed buyer personas and mapping customer journeys.
- Exceptional communication and storytelling skills, with the ability to present complex concepts in an accessible way.
- A track record of delivering impactful sales training sessions and presentations.
- Experience working in cross-functional teams and managing multiple priorities in a fast-paced environment.
What we offer you:
😄 An awesome team
🏠 A permanent contract (that can be useful in life)
⚖️Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)
💸 Competitive fixed salary, bonus and equity (yes, equity!)
🍕 Lunch vouchers available for each working day (because yes, we like to try our best restaurants)
🌎 International teams and a multicultural environment spanning 10 offices across Europe
🤝 Highly inclusive working environment
🤸♀️ Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc
🎓 Continuous learning and development programs
😌 Free access to the Calm app to help you build resilience wherever you are in your mental health journey
🐣Dedicated parental leave and caregiver leave policies (12 weeks fully paid)
🏥Health insurance covered by the company
👶 Financial support for birth, adoption, civil partnerships, or marriage
🚝 Transport allowance
🏥Health insurance fully covered by the company
👩🦽 Life & Disability Insurance at no cost to the employee
🍴 Amazing offices with dining, coffee points and leisure area
🎤 Team building events
