Social Media Specialist

This is a remote position.

Work Schedule: Flexible schedule during the client's business hours, up to 20 hours per week

Client Timezone: Mosman Park Western Australia 6012

Client Overview

Join an exciting, growing business in the travel and adventure sector, specializing in unforgettable surfing experiences. This dynamic company is on a mission to share the thrill of riding waves with both locals and tourists alike. As they expand their reach, they’re looking for a talented social media specialist to help showcase their unique offerings and connect with surf enthusiasts around the world.

Job Description

As an Organic Social Media Specialist, you’ll play a crucial role in shaping the online presence of this thrilling surf experience company. Your creative flair and social media expertise will be instrumental in crafting compelling content that captures the essence of surfing and attracts adventure seekers. You’ll have the opportunity to work with stunning visuals of beach landscapes, exhilarating surf sessions, and happy customers, turning them into engaging posts, stories, and reels. This role offers the perfect blend of creativity and strategy, allowing you to grow a vibrant online community while contributing directly to the company’s success.

Responsibilities

• Develop and execute a dynamic content strategy for Instagram and Facebook, creating a minimum of 5-7 posts weekly including feed posts, stories, and reels
  
• Craft captivating captions that resonate with surf enthusiasts and adventure seekers
  
• Implement cutting-edge organic growth strategies to expand the company’s social media following and boost engagement
  
• Stay ahead of social media trends, particularly in the travel and adventure niche, and adapt content accordingly
  
• Engage with followers by responding to comments and messages, fostering a sense of community
  
• Analyze social media metrics and provide regular performance reports, offering insights for continuous improvement
  
• Collaborate closely with the business owner to ensure content aligns with overall marketing goals and brand voice
  

Requirements

• Proven track record in organic social media management, with a focus on Instagram and Facebook
  
• Creative mindset with a talent for producing visually stunning content that tells a story
  
• Proficiency in social media management tools and content creation software (e.g., Canva, CapCut)
  
• Excellent written communication skills in English, with the ability to craft engaging, on-brand copy
  
• In-depth understanding of social media algorithms and best practices for organic growth
  
• Self-motivated with strong time management skills and the ability to work independently
  
• Passion for travel, surfing, or outdoor adventures is a plus
  
• Ability to work 20 hours per week minimum, with flexibility to adjust based on content needs and performance